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Lima Watch evolves to keep up with the times
More than just timepieces, watches are status symbols and expressions of personal style, and microbrands are capitalizing on these motivators for owning a watch. Lima Watch won the Indonesia Good Design Selection Awards in 2019 and 2020, but the Jakarta-based start-up knows it will take more to be seen as a “serious player” in the global market.
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Design and function: Lima Watch founder Herman Tantriady is pictured in his Jakarta studio. After starting out with simple wooden cases, he has expanded the microbrand start-up to offer metal watches to meet global market demand. (Courtesy of Lima Watch /Lima Watch )
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ore than just timepieces, watches are status symbols and expressions of personal style, and microbrands are capitalizing on these motivators for owning a watch. Lima Watch won the Indonesia Good Design Selection Awards in 2019 and 2020, but the Jakarta-based start-up knows it will take more to be seen as a “serious player” in the global market.
Ticking start
Lima Watch was founded in 2015, when Herman Tantriady conceived of a timepiece that used wood as the primary material.
Speaking to The Jakarta Post on July 19, Herman explained that the brand was born out of his “feeling bored as a graphic designer” and “exhausted” from demanding clients.
“I started Lima Watch as a design project with no big expectations at the time. I never pictured it becoming as big as it is today,” he told the Post.
The start-up makes its products in Indonesia, but imports some components from abroad to keep costs down.
“We wanted to offer an original watch design with quality that I couldn’t find easily in the Indonesian market,” said Herman, a timepiece enthusiast and frequent traveler.
