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View all search resultsVideo commerce boom to push RI’s digital economy to $99b
The e-Conomy Southeast Asia report highlights how video commerce has electrified Indonesians’ online shopping habits, igniting a stunning 90 percent jump in digital transactions.
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Google Indonesia Country Director Veronica Utami speaks in a media briefing on Thursday, on the e-Conomy Southeast Asia report. The annual report has been published by tech giant Google, Singapore-based Temasek and the United States-based research firm Bain & Company.
(Courtesy of/Google Indonesia)
E
-commerce continues to anchor Indonesia’s soaring digital economy, with video-driven selling now stealing the spotlight as the sector’s fastest-growing catalyst, according to the latest e-Conomy Southeast Asia report released on Tuesday.
The study, compiled by tech giant Google, Singapore’s Temasek and United States-based research firm Bain & Company, shows that video commerce has supercharged Indonesians’ online shopping habits, sparking a 90 percent leap in digital transactions to 2.6 billion over the past year.
“E-commerce continues to be Indonesia’s biggest GMV [gross merchandise value] contributor and is projected to grow by more than 14 percent to reach US$71 billion,” Google Indonesia country director Veronica Utami told a media briefing on Thursday.
“This is a significant acceleration from last year, powered by the rapid rise of video commerce.”
GMV typically serves as a key indicator for assessing the performance of the digital economy sector, as platforms collect revenue only from the fees charged on merchandise sold within a given period.
Read also: RI digital economy shows double-digit growth, yet funding still subdued
Indonesia’s digital economy is forecast to reach $99 billion in 2025 and climb to $340 billion by 2030, revised down from the $360 billion projection in last year’s report.
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