iuccia Prada looked to Hollywood for inspiration as the Italian luxury label unveiled its Autumn-Winter 2022-23 collection on Sunday using 10 actors including Hollywood A-lister Jeff Goldblum to model the classical chic menswear, all the while bending some rules.
Among them were David Lynch favourite Kyle MacLachlan (Twin Peaks), Jeff Goldblum (The Fly, Jurassic Park), Asa Butterfield (Sex Education) and Thomas Brodie-Sangster (Bright Star).
Some seemed out of their element, despite their wealth of experience as actors.
Prada said it wanted to use "real men, recognised figures [...] who offer a new facet of reality" as actors.
The collection mixes and matches sober coats and blazers in grey, black and blue with work outfits in fluorescent colours cut from leather or luxury cotton.
"Through these clothes, we stress that everything that a human being does is important," said 72-year-old Miuccia Prada, who heads the group her grandfather founded in 1913.
"Every aspect of reality can be elegant and dignified."
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