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Singapore welcomes back tourists with new attractions and experiences
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John Conceicao, executive director of Singapore Tourism Board (left), Anil Kumar Nayar, Singapore's ambassador to Indonesia (center) and Juliana Kua, assistant CEO of Singapore Tourism Board's International Group pose during the launch of the 'SingapoReimagine' campaign. (Courtesy of Singapore Tourism Board/Courtesy of Singapore Tourism Board)
Singapore Tourism Board (STB)’s new experience program aims to reintroduce visitors to the country as it reopens for tourists.
As travel resumes in most parts of the world, Singapore has launched “SingapoReimagine”, a new campaign that marks the recovery of the country’s tourist industry.
“During the COVID-19 travel restrictions, Singapore did not stay idle,” Indriati Permanasari, Indonesia manager of the International Group of STB, stated during a media briefing at The Ritz Carlton Pacific Place Foyer Ballroom 1A on Tuesday. She noted that the pandemic had changed the way people traveled and that Singapore has tried to “answer the travelers’ needs with the new style”.
Indriati explained that Singapore is embracing the “City in Nature” concept, where forest-like greenery intertwines with city life. This concept, according to Indriati, “offers new experiences in Singapore that travelers never imagined before”.
These new experiences are divided into several themes: attractions and tours, culinary, nature-based and sustainability tourism as well as wellness retreats.
One of the highlighted destinations for the first category is the SkyHelix Sentosa, a tower that boasts a view of Sentosa and the Greater Southern Waterfront from a high point. Opened in December 2021, SkyHelix Sentosa features an open-air, rotating gondola, the first of its kind in Singapore.
Mama Diam Speakeasy Bar serves Asian-inspired food such as Kueh Pie Tee Kepiting and cocktails like Pandan, Sour Plum and Halia. Located on the roof of Funan Mall, the Funan Urban Farm by Edible Garden City presents nature-based tourism with 50 types of fruits and vegetables, including mushrooms and edible flowers.
There are also a number of wellness activities offered. Blue Sky Escape offers a three-day retreat with programs that will lead travelers to get to know themselves better.
STB is partnering with Traveloka and Trans Digital Media to commence and boost the “SingapoReimagine” campaign. The media briefing was followed by the signing of two Memoranda of Cooperation (MoC), marking Singapore as a holiday destination with various attractive offers as the country welcomes back travelers with no COVID-19 tests and no quarantine regulations under the Vaccinated Travel Framework (VTF).
Follow STB’s Instagram account @visit_singapore for more information.
