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Apple's next frontier is your car's dashboard
Apple on Monday gave a preview of a new generation of its CarPlay software that will migrate from its current home on the entertainment screen to power everything in front of the driver.
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A view of the dashboard of the new MINI electric car, unveiled at the BMW group plant in Cowley, near Oxford on July 9, 2019. This is the first electric car to be produced by Mini and will go into full production at the end of 2019. (AFP/Tolga Akmen)
A
pple wants to power the dashboard of your next car, but first it must convince automakers they will not end up surrendering future profits to the iPhone company like the makers of flip-phone handsets.
Apple on Monday gave a preview of a new generation of its CarPlay software that will migrate from its current home on the entertainment screen to power everything in front of the driver.
While the move from one screen to another may seem like a small step for Apple, it's a huge leap in terms of both the technological and business engagement between the iPhone maker and the world's automakers.
Electric vehicle leader Tesla has proven the popularity of a large in-vehicle screen and fully integrated software with consumers. Carmakers are pushing to control the relationship with consumers in the more software-dominated car as a way to generate more profits.
The current version of Apple CarPlay, available in 98 percent of new cars in the United States, is fundamentally limited in its capabilities.
CarPlay apps live on the entertainment screens of vehicles and can play music or podcasts after a user has connected their iPhone to the car. But the software cannot control even basic functions of a vehicle like changing climate control settings.
Presenters at Apple's developer conference Monday showed a slide with the logos of more than a dozen automotive brands, including Ford, Mercedes, Audi and Porsche. Apple says the carmakers are "excited" about the concept of dashboard displays that offer a more consistent Apple look and feel.
