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Facebook's Meta posts first-ever revenue drop
Facebook-parent Meta reported its first quarterly revenue drop as the social media powerhouse battles a turbulent economy and the rising phenomenon of TikTok.
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In this file photo taken on October 28, 2021, a pedestrian walks in front of a new logo and the name 'Meta' on the sign in front of Facebook headquarters in Menlo Park, California. (AFP/Justin Sullivan/Getty Images North America)
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acebook-parent Meta reported on Wednesday its first quarterly revenue drop and a plunging profit as the social media powerhouse battles a turbulent economy and the rising phenomenon of TikTok.
Meta had long delivered seemingly endless upward growth but after this income miss -- and reporting earlier this year its first decline in global daily users -- the company sounded a more modest tone.
"This is a period that demands more intensity, and I expect us to get more done with fewer resources," CEO Mark Zuckerberg told analysts after the firm reported a 36 percent drop in profit to $6.7 billion.
Meta also said that revenue in the recently ended quarter ebbed a percent to $28.8 billion, its first such slip since the firm, then known simply as Facebook, went public in 2012.
"The year-over-year drop in quarterly revenue signifies just how quickly Meta's business has deteriorated," said analyst Debra Aho Williamson.
"The good news, if we can call it that, is that its competitors in digital advertising are also experiencing a slowdown."
Meta however reported an increase in daily Facebook users to 1.97 billion, defying analysts' predictions of a drop, but noted monthly users fell about two million to 2.93 billion.
