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Adidas puts partnership with Kanye West under review
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Pricey shoes: Kanye West performs onstage during the 50th annual Grammy awards held at the Staples Center on February 10, 2008 in Los Angeles, California. A pair of Nike Air Yeezy 1s worn by rapper Kanye West sold for $1.8 million, triple the previous record for sneakers, Sotheby's said on April 26, 2021. (AFP/Kevin Winter/GETTY IMAGES NORTH AMERICA)
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erman sporting goods maker Adidas ADSGn.DE on Thursday said it has put under review its business partnership with rapper and fashion designer Kanye West.
"After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period," the company said.
CNBC, which first reported the news, said West had been publicly critical of Adidas and its CEO and told the broadcaster that the German group was copying his ideas. Adidas has been partnering with West since 2013, CNBC said.
"Adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision. The adidas Yeezy partnership is one of the most successful collaborations in our industry's history," Adidas said.
"We also recognize that all successful partnerships are rooted in mutual respect and shared values."
News about Adidas putting the partnership under review comes less than a month after West's lawyers sent a letter to Gap Inc GPS.N notifying the apparel chain he was terminating his partnership with the company.
