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The expanding business of resin art
Resin art gained prominence through TikTok and Instagram trends and has thrived on those platforms even after its boom in the 2020 pandemic.
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Explore: Belinda Carensia's exploration of resin art led to an appreciation for the creation process. (Courtesy of Belinda Carensia) (Personal collection/Courtesy of Belinda Carensia)
R
em>Resin art gained prominence through TikTok and Instagram trends and has thrived on those platforms even after its boom during the pandemic. With the increasing ease of commercialization on social media, artists and entrepreneurs alike are starting to see it as a unique form of expression and a potential source of income.
Resin art has had a tremendous boom in the past three years. Marble-like textures with soft, streamlined colors dotted with crystals and gems decorated Instagram feeds in 2020 during the pandemic as Indonesians began admiring and experimenting with the art of epoxy.
While epoxy resin provides a compelling form of expression, it has also gained popularity as a business amongst creatives.
The #resinart hashtag on Instagram hosts over 11.5 million posts displaying and selling decorative crafts like paintings, coasters and even tables. Similarly, TikTok's resin art page showcases resin art creation videos with hundreds of thousands of views.
Depending on the scale of the product, resin art can go for as cheap as Rp 20,000 (US$1.31) to Rp 30,000 in coasters or keychains or several million rupiahs in large wall art pieces or furniture.
"If you want to earn Rp 15 million to 20 million a month, it's absolutely possible," said Cindy Agnes, 29. She and her husband Reynold Yanuar, 34, run Creative Arts Studio (@ca_resinstudio), a resin-art producer based in Surabaya, East Java.
"The resin art market is broad, but success depends on the individual. How well do they know the market's taste? How well can they innovate?" Cindy continued.
