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Bigger and better – CHAGEE returns to Singapore with new ‘Tea Bar’ concept

Creative Desk (The Jakarta Post)
Jakarta
Mon, August 5, 2024

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Bigger and better – CHAGEE returns to Singapore with new ‘Tea Bar’ concept

T

ea lovers in Singapore rejoice! Popular international tea beverage brand CHAGEE makes its return to Singapore this Aug. 2 with the opening of its first Singapore store at orchardgateway, with two other outlets in Plaza Singapura and Raffles City expected to open in the near future.

From Aug. 2 to 4, CHAGEE is holding a grand opening event at orchardgateway and day one drew massive crowds joining in on the celebrations and fun.

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Livening up the weekend, those visiting the orchardgateway store can expect CHAGEE’s iconic Tear & Win Cup, Bundle Milk Tea Deals and a toss-and-win mini-game with free drink vouchers to be won.

Tear & Win Cup

From Aug. 2 to 4, customers will receive a free upgrade to a Tear & Win Cup for any large fresh milk tea ordered (while stocks last). The free drink vouchers earned from previous events such as the Puzzle Challenge and the Plaza Singapura pop-up are also eligible for use to redeem a Tear & Win Cup.

Prizes include branded perfumes, lipsticks, CHAGEE Singapore Exclusive Merlion Pins, CHAGEE tote bags, drink vouchers and more.

Bundle Deal

In addition, CHAGEE Singapore will be running its grand opening promotions at Orchard Gateway from Aug. 2 to 8, including a bundle deal of a large Jasmine Green Milk Tea and Da Hong Pao Snow Cap Milk Tea for S$6.90 (US$5.13), and two large Jasmine Green Milk Teas for only S$5.90!

With annual sales of over 100 million cups, CHAGEE’s best-selling signature Jasmine Green Milk Tea is brewed from authentic jasmine tea leaves though an intricate multi-stage process and paired with top-quality dairy, providing rich layers of vibrant flavour. CHAGEE’s Da Hong Pao Snow Cap Milk Tea on the other hand, is a refreshing blend of Da Hong Pao tea with high-grade dairy, crowned with luscious white peach fresh cream and topped with freeze-dried figs.

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Grand Opening Activities

On top of delicious teas, customers can enjoy performances by Tea Artistry Specialists demonstrating the art of traditional tea brewing and how to create intricate illustrations on the surface of the tea over the 3 days. The sessions are held daily at 11:00 am and 2:00 pm, with two extra sessions at 4:00 pm and 6:00 pm on Aug. 2.

Participate in CHAGEE’s on-site toss and win mini-game (available daily from Aug. 2 to 4, 10am - 9pm) and stand to walk away with exclusive CHAGEE drink vouchers.

Additionally, one can redeem a free large Jasmine Green Milk Tea by posting a photo with CHAGEE's Giant Cup and tag and follow @chagee.sg

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New Concept, Same Quality Taste

Occupying a 2,540 square feet area, the orchardgateway store sports a soothing tea-toned in-store interior and comfortable dine-in area, a departure from the old CHAGEE outlets which were mostly designed as grab-and-go stores.

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The modern CHAGEE store comes equipped with specialised “teapresso” machines, and includes a “Tea on Tap” area where its bottled Iced Oriental Teas are prepared. The store will also serve cakes to complement its beverage offerings, a global first for CHAGEE stores. Below is the in-store menu for CHAGEE’s orchardgateway store.

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With 0 artificial flavouring tea base, 0 creamer, 0 trans-fatty acids in all its beverages, CHAGEE only uses fresh dairy and real tea leaves to ensure high quality and true tea taste.

If you’re visiting or planning to visit Singapore, do drop by CHAGEE’s first Singapore store at orchardgateway to check it out!

This article is published in partnership with Chagee

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