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Coca-Cola to embrace the magic of togetherness of Ramadan by giving out to those in need

This Ramadan, Coca-Cola is partnering up with Mahija Parahita Nusantara Foundation to embrace the meaning of the season, which is about gratitude, community and generosity to those in need.

Front Row (The Jakarta Post)
Jakarta
Mon, April 18, 2022 Published on Apr. 18, 2022 Published on 2022-04-18T14:42:48+07:00

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Coca-Cola to embrace the magic of togetherness of Ramadan by giving out to those in need

T

his Ramadan, Coca-Cola is partnering up with Mahija Parahita Nusantara Foundation to embrace the meaning of the season, which is about gratitude, community and generosity to those in need. The Coca-Cola system in Indonesia is composed of PT Coca-Cola Indonesia and Coca-Cola Europacific Partners Indonesia (CCEP Indonesia).

“It is our hope that our efforts will bring delight to Indonesians and help create a better shared future together, especially during these difficult times. This is in line with our ‘Real Magic’ brand philosophy,” said Rina Surya, Frontline Marketing Director Coca-Cola. Public Affairs, Communications, and Sustainability Director for PT Coca-Cola Indonesia Triyono Prijosoesilo said people often forget to notice the importance of waste workers, a very important community that plays an essential role in our daily lives. “In this special month of fasting, prayer, and reflection, we gladly give back to the community

through iftar meal packages distribution to the waste collectors as part of underprivileged communities,” added Triyono.

Until May 1st, Coca-Cola will distribute 5,000 iftar meal packs and beverages for  waste collector communities and disadvantaged families  every Wednesday and Friday working with Mahija Parahita Nusantara’s active collective centers in North Sumatra, Java and South Sulawesi. The collaboration will also distribute 600 packets of sembako (staple foods).

The Coca-Cola Combo Festival Deals is available for a limited time on GoFood, GrabFood and ShopeeFood. Catch the Coca-Cola Dedicated Program at GoPlay, which will have a McDonald’s Value Meals promotion by livestream on Gojek apps until April 30th. Follow Coca-Cola Indonesia on the official Instagram @cocacola_id to know more.

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