he 8th Bali and Beyond Travel Fair (BBTF), the leading international tourism and travel exhibition in Indonesia, will be held from June 14 to 17 at the Bali International Convention Center (BICC) in Nusa Dua as a hybrid event.
This year’s BBTF 2022 is themed "Balancing in Harmony" in an effort to revive the tourism economy in the post-pandemic era, as well as promote a series of sustainable tourism destinations and products.
The event has attracted 181 vendors from 30 regencies and cities from 13 provinces, including Bali, and 273 vendors from 30 countries involved in the tourism industry.
The expo will feature 13 provincial destinations across the archipelago: the Jakarta Special Capital Region, Aceh, Bangka Belitung, Yogyakarta Special Region, Central Java, East Java, East Kalimantan, East Nusa Tenggara, West Nusa Tenggara, South Sulawesi, North Sulawesi, North Sumatra and Bali. It will also highlight the five priority destinations of Lake Toba, Mandalika, Borobudur, Likupang and Labuan Bajo.
"Bali will continue to diversify its economic growth through tourism, which depends not only on the number of [visitor] arrivals, but also on quality tourism, and hence the need to accelerate new products, such as wellness tourism, health tourism, cruise tourism and MICE to be better known by buyers,” said BBTF 2022 committee chairman I Putu Winastra, who also chairs the Bali chapter of the Association of Indonesian Tour and Travel Agencies (ASITA).
The BBTF 2022 is also welcoming new travel agents from Africa, along with representatives from major tourism contributors in Europe, the Middle East, ASEAN and Asia, including India and Australia. Nigeria is participating for the first time in the BBTF with the largest number of vendors after Indonesia, Australia, India, Philippines, France and Netherlands, and followed by vendors from the United Kingdom and the United Arab Emirates.
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