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Telkomsel’s tSurvey.id names e-commerce platforms most trusted by Indonesian MSMEs in 2022
State-owned telecommunications firm Telkomsel has released the names of e-commerce platforms most trusted by Indonesian micro, small and medium enterprises(MSMEs) in 2022, based on research by its digital survey service tSurvey.id.
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tate-owned telecommunications firm Telkomsel has released the names of e-commerce platforms most trusted by Indonesian micro, small and medium enterprises
(MSMEs) in 2022, based on research by its digital survey service tSurvey.id.
Titled “Most Trusted and Reliable eCommerce Platforms by Indonesian MSMEs, 2022”, the survey found that Tokopedia was the most trusted eCommerce platform by Indonesian MSMEs at 76 percent, followed by Shopee (75 percent), Lazada (19 percent), Bukalapak (18 percent) and Blibli (14 percent).
The research also found that the online trading market platforms that are considered to provide the most satisfying experience for MSMEs in selling online are Tokopedia (69 percent), Shopee (62 percent), Lazada (11 percent), Bukalapak (9 percent) and Blibli (4 percent).
Meanwhile, the online trading market platforms with the most satisfying services for online MSME entrepreneurs are Tokopedia (68 percent), Shopee (61 percent), Lazada (11 percent), Bukalapak (11 percent) and Blibli (6 percent).
Among Indonesia’s many online marketplaces, Tokopedia is the platform most often used by MSMEs to sell online at 47 percent, followed by Shopee (45 percent), Lazada (5 percent), Bukalapak (2 percent) and Blibli (0 percent).
The survey took place from June 10 to 24, involving approximately 1,000 respondents from online MSMEs throughout Indonesia who use smartphones with Telkomsel phone numbers. Based on geographic location, 60 percent of the respondents were based in the Greater Jakarta area, with 30 percent from Java outside of Greater Jakarta and 10 percent from outside Java. Based on gender proportion, 60 percent of respondents were male and 40 percent were female.
tSurvey.id is a digital survey platform from Telkomsel offering data solutions for customer research needs, including academic, commercial, cross-industry, social and other broader research needs. The tSurvey.id platform’s capabilities are enriched with telco data insight from more than 170 million customers, allowing for a wide range of respondent bases, respondent-targeting features with accurate profiling, faster results output and user-friendly survey management features.
Through the digital survey, Telkomsel seeks to carry out its commitment as a digital ecosystem enabler that opens up more development opportunities for both industry players and the public, especially in strengthening the culture of data-based decision-making.
Telkomsel vice president of data solutions Alfian Manullang noted that as a digital ecosystem enabler, Telkomsel continues to strive to open up development opportunities for industry and the community.
Smartphone user-based market research, as made possible with tSurvey.id, utilizes a respondent-targeting method that is accurate, not random or based on claims like other survey methods.
"Telkomsel's tSurvey.id produces quality insights that e-commerce players can consider in making business decisions with local MSMEs in the future, such as the importance of helpful application features, the freedom to sell various products in large quantities, as well as discounts and intensive promotions," Alfian said.
Based on a deeper survey of Tokopedia, which received the most positive perception from respondents of online MSME entrepreneurs in Indonesia, several aspects of the platform perceived to be superior to its competitors include ease of use (70 percent), complete sales features (68 percent), good resolution center service (66 percent), satisfactory logistics facilities (70 percent), comfortable user interface (70 percent) and a wide range of payment systems (73 percent).
"These findings reflect the importance of a satisfying experience and service for respondents so that they can be considered for e-commerce platforms in making business decisions in the future, especially in the midst of intense competition among platforms. Going forward, Telkomsel will continue to accelerate development of leading innovation and technology aspects, as well as opening up more opportunities for progress in industry and society, especially in strengthening the culture of data-based decision-making through tSurvey.id," Alfian concluded.
