“This collaboration with The Keranjang Bali is quite challenging for me, as designing a merchandise is vaguely comprehensible, not so perplexing, yet very unique. And up to now, I have rarely known or heard of any other tourism site, either local or international, that have their merchandise produced with a touch of fashion. This is by far the biggest challenge for Purana,” said Nonita Respati, Purana’s creative director.

Purana and The Keranjang Bali have fashioned an outfit collection modeled after unique postage stamps. Through their collection of Summer Holiday themed outfits, Purana and The Keranjang Bali wished to convey a “message from Bali” that contains the island’s beauty, culture and symbolism as expressed through the design and shape of the stamps. The new collection is expected to present the deep meaning and identity of The Keranjang Bali as a local brand that combines cultural values and contemporary tastes.

To mark the momentous occasion, The Keranjang will be hosting a fashion show in its atrium. Visitors can expect the space to be decorated by special and unique elements of Indonesia’s post office, accentuated by Balinese traditional designs. The designer hopes the designs will unlock a few memories for customers, as the traditional components are intended to convey nostalgia.

 The event will be even more special as it coincides with World Tourism Day, which falls on Sept. 27. Visitors can expect to see many public figures in attendance, such as celebrities, government officials and influencers.

“As the face of Indonesia, Bali is the first to be in the spotlight. On World Tourism Day, we will seize the moment to portray the valued cultures and products of Indonesia through the collection by Purana and The Keranjang Bali,” said Sally Giovanny, owner of The Keranjang Bali.

“My hope is that people are accustomed to wearing clothing at home casually, since the new collection is unique, and with the touch of fashion, we do hope that this will be a part of daily fashion styles in which people are proud of wearing them as though they are the ambassadors of Indonesia,” Nonita added.

The Purana and The Keranjang Bali collection is hoped to improve Indonesian tourism, especially in Bali.

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