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Indomie celebrates 50th anniversary with Gocapan Indomie cycling event
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I
ndomie, Indonesia’s beloved instant noodles by PT Indofood CBP Sukses Makmur Tbk, has been a faithful part family lives across the archipelago for half a century.
As part of a series of events celebrating Indomie's 50th anniversary and part of the KOLABORAMIE program, Indomie collaborated with Element Bike to hold Gowes Cari Sarapan Indomie (Gocapan Indomie) as an answer to the latest trends and invite people to enjoy cycling around the capital while looking for breakfast during the Car Free Day (CFD) in Jakarta.
Vemri Veradi Junaidi, marketing manager of Indomie said the activity was part of the celebration surrounding Indomie's 50th anniversary, which aims to inspire and strengthen Indomie’s relationship with the community.
“On this occasion Indomie collaborated with Element Bike to launch a special edition bicycle with an Indomie-inspired design. We present Gocapan Indomie as a form of Indomie's appreciation to the people who have accompanied us for 50 years," he said.
Held on Oct. 2, the Gocapan Indomie event was attended by hundreds of cyclists who started from the Indofood Tower to Sarinah, passing through Taman Ismail Marzuki, before ending at Warunk Upnormal in Raden Saleh.
The participants’ route took them to historical buildings in Jakarta while also being given a mission to take fun and unique photos throughout the ride. After completing the journey, they had the opportunity to enjoy the excitement of breakfast with various Indomie dishes inspired by Indonesian culinary flavors.
Lucky Prabowo, Partnership Element Bike, said the company was very happy to participate in Kolaboramie by launching the Ecosmo Limited Edition.
“In our opinion, it is important for brands to create new markets to widen their coverage. Interest from the community was very high, which added to the excitement of the event. We hope that Gocapan Indomie, which allowed participants to cycle around the capital while looking for delicious and unique breakfasts, will further increase people's interest and foster the spirit of cycling."
"Gocapan Indomie is one of the many exciting events in the series celebrating 50 years of Indomie that we have prepared as an interesting agenda. We hope that the Indonesian people can participate, be inspired and enjoy the series of events." Vemri concluded.
Those interested in the Indomie Ecosmo special edition bicycle can purchase it at the Element Bike official store. Meanwhile, Indomie fans can look forward to other exciting events for Indomie’s 50th anniversary
