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TECH, BCA partner to realize Kemenparekraf’s call for culinary business digitalization
Collaboration is a positive thing that many parties, including business entities, are currently supporting and engaging in.
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ollaboration is a positive thing that many parties, including business entities, are currently supporting and engaging in. To advance their expansion into the food and culinary industry, PT IndoSterling Technomedia Tbk (TECH) is collaborating with PT Bank Central Asia Tbk (BCA) to digitize transactions through the KAWN application.
Yoas, the director of KAWN, said this digital partnership was a concrete response to the Tourism and Creative Economy Ministry’s call to enhance culinary businesses.
According to the official website of KAWN, the Tourism and Creative Economy Ministry found that the food and culinary industry was the biggest contributor to the creative economy. According to Yoas, it accounts for almost 43 percent of the sector each year, has a lot of potential to grow and has proven resilient in a variety of conditions.
"The digitization of culinary products is one of the initiatives being pushed by the Tourism and Creative Economy Ministry to further advance the culinary business, which is expected to broaden the scope of product marketing and provide added value for business actors. This collaboration is a real example of its implementation," Yoas recently stated.
Furthermore, Yoas asserted that the collaboration would make it easier for cashiers to process transactions in BCA’s EDC.
“The cashier only needs to input the purchase transactions through the cash register without having to reinput the numbers into the BCA’s EDC machine. Additionally, the transaction data in the EDC machine can automatically be recorded by the cashier’s POS," he explained.
Yoas said KAWN was an online cashier application, one of PT Indosterling Technomedia's technological innovation products in the culinary business.
"This collaboration between KAWN and BCA will aid in the processing of payment transactions by cards via BCA’s EDC machines deployed at culinary business outlets," he remarked.
Yoas added that as a subsidiary of PT Indosterling Technomedia, the KAWN online cashier application had a vision of creating the largest digital ecosystem in Indonesia, especially in the food and beverage industry.
The big data approach used by KAWN to develop the app and its features can be seen in how it uses the data collected from users’ traffic as a basis to evaluate its features and decide which ones need to be improved. For instance, the inventory or stock management tool is one of the features that users are particularly interested in.
A product's raw materials can be managed, moved and given expiration dates with the use of the stock management tool for food and beverage businesses.
“This feature is extremely important since, in addition to aiding the inventory of raw materials, it also affects the cost of manufacturing and the pricing of the menu,” Yoas explained.
