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SESA introduces new cooking innovation for healthier and more hassle-free meals
Among the many things that have become more abundant after the pandemic is the rise of “homepreneurship”, in which even stay-at-home parents have decided to open their own businesses in order to stay afloat financially.
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Brand manager Ratih Nadia (left) and chief managing officer of SESA Renny Hasibuan (right) show off the new product.
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mong the many things that have become more abundant after the pandemic is the rise of “homepreneurship”, in which even stay-at-home parents have decided to open their own businesses in order to stay afloat financially. Most of the home businesses are geared toward meals, as cooking has been one of the main chores for them even before it became a business.
SESA, a company that manufactures, sells and distributes healthy products, introduces the Multicooker Instant Pot Duo 9-in-1. This new piece of equipment has become a favorite for homemakers across the United States and Canada since its first launch in 2010, and it also quickly became a mainstay for professional cooks in the region.
With the Instant Pot, cooking activities are two to six times faster because only one tool is needed and one press is enough through their innovative Quick One Touch Cooking, thus saving energy up to 70 percent. The new electric pressure cooker has been known as the pioneer of a new cooking style in the kitchen with the concept of faster, healthier, tastier.
"Besides being user-friendly, while maintaining health and safety factors, Instant Pot has also proven to be the top choice for consumers. This is proven by its having been the Top Selling Item for three consecutive years in the Amazon Prime Day program. This shows that the Instant Pot is indeed the right solution for this modern era. This is also what makes us proud to introduce the Instant Pot brand on our e-commerce platform, SESA.ID," said Renny Hasibuan, chief marketing officer of SESA.
As it decreases the cooking time for many meals, the equipment is able to keep more of the nutritional content of the food, therefore making meals healthier. Moreover, every plate is guaranteed to be safe, as the inner pot material is made of stainless steel, eschewing the use of hazardous materials. To ease house chores for its users, the material is not sticky when cooking and as easy to clean as it is dishwasher safe.
“Anyone can make delicious food in no time with the Instant Pot. It has many functions; the features are very easy to use. It is very suitable for modern mothers who are so busy, but still want to serve delicious and healthy dishes for their families," explained Ratih Nadia, brand manager of Instant Pot. It is revealed that the product is equipped with 10 security features.
Instant Pot is now available in several online and offline electronic stores such as Electronic City, Best Electric Indonesia, Setia Manggala Jaya, Hartono Electronic, Happy Online and Hongkong Electronic. It is also available for purchase at Instant Pot’s official stores at e-commerce platforms Tokopedia and Shopee.
