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Blibli celebrates Ramadan with its new “GASABAR” shopping program
To celebrate this year’s Ramadan season, PT Global Digital Niaga TBK (Blibli), presents a new shopping program titled GASABAR (Gas Ambil Rejeki).
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o celebrate this year’s Ramadan season, PT Global Digital Niaga TBK (Blibli), presents a new shopping program titled GASABAR (Gas Ambil Rejeki). Running from April 4-14, this campaign serves as a show of commitment from Blibli in providing the most satisfactory online shopping experience through attractive promotions such as a Ramadan flash sale that will hand out up to 100 percent cashback vouchers during key fasting times like sahur (predawn meal), super brand deals offering up to 90 percent discounts and voucher combos that are worth up to Rp 2.5 million (US$166) alongside a slew of service features like its two-hour guaranteed arrival delivery and a variety of payment options that offer multiple free shipments without a minimum spend.
According to Meta Ramadan Insights, over 62 percent of Indonesians spent more during Ramadan 2022 compared with any other days of the year. Taking into consideration the current transition of Indonesia from being in a pandemic to an endemic, Indonesians are primed to make use of their holiday bonus (THR) for their Ramadan shopping needs and for the upcoming Idul Fitri celebration.
Cindy Kalenseng, SVP of Campaign Blibli, commented on this data saying, “Ramadan this year will be different from the past three we've had. For the first time since the start of the pandemic, the government will not be imposing restrictions during Ramadan. Seeing the general interest of customers during Ramadan and Eid, which is reinforced by Blibli’s own internal data, we can say that in 2022, the sale of basic needs rose up to 10 times compared with a typical day. Additionally, in the two weeks leading up to Eid, Muslim fashion products and prayer equipment also experience a 10-fold rise in sales, so with that in mind our GASABAR campaign is our manifestation of commitment to fulfill the various wants and needs of Ramadan consumers.”
Blibli’s GASABAR campaign includes a variety of limited time promotions, the first one is its sahur and iftar promotions. To elevate the Ramadan experience for its customers, Blibli is offering a wide range of kitchen equipment with special prices during the GASABAR Ramadan program duration. Kitchen appliances like rice cookers, blenders and even high-tech air fryers are much more affordable because of the program and Blibli’s “Tukar Tambah” feature. A variety of basic ingredients like kecap (sweet soy sauce), Kraft cheese and Royco seasoning are also available through Bliblimart which has a two-hour-arrival guarantee delivery service.
The next area of promotion is its new Muslim outfit promotions. Showcasing a slew of Muslim clothes made by premium local brands, like baju koko (long-sleeved collarless shirt) from Zayidan, gamis (long blouse) from Iskanti, hijabs from Heaven lights and also a myriad of other brands from Blibli’s exclusive collection. Furthermore, all products purchased are guaranteed to be 100 percent authentic, and customers can get discounts through brand deals that reduce fashion item prices for up to 90 percent off.
Their third offering is homecoming (mudik) promotions. This offer utilizes the Blibli Ticket ecosystem, providing special promotions for transportation tickets. Additionally, it also showcases a multitude of mudik equipment like suitcases and travel bags that can accommodate comfortable long haul travels to visit families in hometowns. It is also worth noting that Blibli Ticket offers a double reward points program for every purchase on Blibli and Tiket.com during the month of April.
Continuing their program, is their Religious Holiday Allowance (THR) promotions. Through this promotion, Blibli gamifies shopping, and shoppers will get the chance to receive extra points that can be redeemed for more shopping on Blibli platforms. Aside from that, customers can also receive a combo voucher worth a total of Rp 2.500.000 and a Bliblimart voucher everyday during the run of the program, from the 4th to 14th of April.
Synonymous with Eid is the culture of sending hampers to your loved ones, and to strengthen this practice Blibli is also offering a large collection of quality hampers with a variety of options regarding their components, from basic needs, clothes, to even house accessories, a wide range of hampers are available with special prices, free shipment, and the option for a 2 hour guaranteed arrival delivery.
Rounding off their program, Blibli is collaborating with Benih Baik, to invite their customers, seller partners, employees, and the wider community to donate through their donation initiative which is available from the 25th of March to the 25th of April 2023, which pools funds for Indonesian kids in need. The donation program is available through their Blibli Ticket Rewards page, and donations can be made in the nominal choices of Rp 5000, Rp 10.000, Rp 20.000, and Rp 50.000
