However, this year’s event will be different from its predecessors. For the first time, XTRA XPO 2023 attempts to reach a wider community in three cities simultaneously: Senayan City in Jakarta, Pakuwon Mall in Surabaya and DeliPark in Medan. The three strategic locations are in the heart of each city, therefore making it easier for the public to visit and enjoy the various benefits offered at this event.

Furthermore, this year's exhibition is even more special because it offers XTRA Crazy Deals of up to 50 percent discount when gaining more Poin Xtra, as the bank increases its quota. It is revealed that 50,000 quotas can be enjoyed in three cities during the event.

CIMB Niaga consumer banking director Noviady Wahyudi stated that after a two-year absence due to the pandemic, they are ready to return to present the excitement and euphoria of the XTRA XPO that customers have been waiting for. Other than a platform to show their appreciation to loyal customers, the event also provides the best banking experience to loyal customers so that they can better understand and choose products that suit their needs, including optimizing Poin Xtra rewards.

"Through XTRA XPO, we provide opportunities for customers to take advantage of the privileges of their Poin Xtra. At this event customers can exchange Poin Xtra into merchant vouchers with a discount of 50 percent. With these vouchers customers can buy various products from CIMB Niaga partners more economically and with more flexible time until the voucher expires. These products range from homes, cars, gadgets, travel tickets and shopping for various needs to food and drinks [dining]," said Noviady at the press conference in Jakarta, on Friday (12/5/2023).

Poin Xtra is a loyalty program that is given to CIMB Niaga retail customers in the form of reward points for various financial activities and banking transactions carried out by customers. The more transactions one makes, the more Poin Xtra they gain, which will eventually lead to more XTRA Crazy Deals customers can enjoy.

For customers who are interested in taking part in the XTRA XPO and getting the XTRA Crazy Deals offered, this year's XTRA XPO presents a different experience from the previous implementation, with the new innovation of digital-based technology implementation. Customers who attend will have to register online via the link on the CIMB Niaga/XTRA XPO website and get digital redemption points on the Digital Avatar Visual (DAV) machine at a location and day chosen by the customer.

"We hope that with the attractive offers and by adopting this technology we can provide a better and different experience for loyal customers and all visitors, so that interest will continue to increase. Based on the experience of the previous XTRA XPO, where the number of visitors always increased every year, we are optimistic that XTRA XPO 2023 in these three cities will also break the record for more visits," said Noviady.

Meanwhile, for non-customers, XTRA XPO CIMB Niaga will offer many interesting programs to choose from, whether it is to open a savings account, a credit card and/or other products. By becoming a customer and continuing to increase transactions, everyone can start collecting Poin Xtra to be enjoyed at the next XTRA XPO and other promotional programs from CIMB Niaga.

For complete information about XTRA XPO, you can visit cimb.id/xtraxpo.

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