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PNM customer’s processed foods greatly appreciated by ASEAN Summit delegates
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M
inister of State-Owned Enterprises (SOEs) Erick Thohir encouraged the micro-small and medium enterprises (MSMEs) to go global by taking advantage of the ASEAN Summit 2023’s momentum through Rumah SME’s HUB at Marina Waterfront Labuan Bajo.
Products by PNM Mekaar’s customer became one of local 50 MSMEs, which had passed the tight curation process and stole the show in the international event.
According to Erick, the MSMEs is the tip of the spear of Indonesia’s economic fundamental, driving synergy of multi stakeholders to become the government’s primary focus. On top of that, the MSMEs also collaborate with PNM as a company that provides financing and empowerment to ultra micro business players. “The SOEs ministry and other institutions synergize to develop the MSMEs by focusing on helping them how to reach the target market and have access to financing. The SOEs and state-owned banks association (HIMBARA) focus on the financing. Additionally, PNM Mekaar with 149,000 customers being developed under the PNM’s assisted partnership program in Flores are also involved,” said Erick in his statement on May 11, 2023.
Merry Harleni is PNM Mekaar’s participating customer at the ASEAN Summit 2023’s side event. The processed foods that she made were showcased before more than 800 ASEAN delegates and successfully drew their attention. Within a very short time, the products were sold out, purchased by the delegates, allowing her to earn up to Rp 2 million in one day.
“In a normal condition, it takes days to earn Rp 2 million. I am very pleased to be able to participate in the event,” Merry said.
She sold home cooked cuisines such as ikan asam manis (sweet and sour fish), sop iga (rib soup), rendang (beef simmered in thick coconut milk and rich spices), sayur (vegetables) and etc. Cooking is her hobby, which continually fuel her passion when preparing her cuisines to sell.
For her, seeing others eating her cuisines heartily and enjoyed her foods was her great delight. Furthermore, this time her buyers were delegates from various countries. “Until the third day, when the dining time comes, my cuisines that I served were sold out within two hours,” she said happily.
PNM’s president director Arief Mulyadi asserted that PNM Mekaar customers’ participation in big events like the ASEAN Summit was a concrete form of PNM’s care for helping household economy. Steps to encourage ultra micro businesses must continue so that they will have macro business mindset and open market access opportunity beyond the usual customers.
“The ASEAN Summit serves as a momentum for the MSMEs, especially ultra micro businesses, to pave the way for global recognition. We hope that moms, assisted customers continue to develop their potential and PNM is committed to serving as a bridge for the ultra-micro business players to exist in international events,” explained Arief in his official statement on May 12.
For further informztion
L. Dodot Patria Ary
Corporate Secretary
PT Permodalan Nasional Madani dodot@pnm.co.id
www.pnm.co.id
