A fast-growing company that is aiming to build property that enhances the quality of life for the surrounding community, ASRI has a proven track record of successfully creating and managing new iconic lifestyle destinations in Jakarta.

The 25hours Hotel The Oddbird, will be another proud addition to ASRI’s long list of high profile projects. The new hotel will also mark a new chapter for their hospitality collaboration with Ennismore, one of the fastest growing lifestyle hospitality companies that manages more than 14 lifestyle hospitality brands around the globe.

Located in the District 8 complex, the new hotel is the final addition to the building complex. A striking architectural feat that commands attention in the heart of the Sudirman Central Business District, the new hotel celebrates 25hours’ quirky and elaborate style of brand. Designed by the Swedish creative studio Stylt, the hotel offers a total of 345 stylistically distinct rooms that will be available for both hotel and residence, providing a fresh, colorful and lush experience for future guests.

Additionally, the hotel offers unique public area experiences, the heart of their hotel experience. These areas being a workplace fit for urban nomads, a vanity fair for odd birds and a starting point for thorough expeditions in the city.

“The Oddbird will be a one of a kind in Jakarta’s hospitality scene”, said Christoph Hoffman, founder of 25hours.

Aside from the unique stay experience, 25hours Hotel Jakarta also promises a slew of exotic food and beverage venues within the hotel. The main restaurant of the hotel, COPA, serves authentic South American cuisine, and their Monkey Bar, the same brand that exists in 25hours’ Berlin and Dubai branch, brings a Europearn bar culture to the rooftop of the hotel alongside a lively lobby lounge and bar, as well as a healthy pool bar to complete their suite of offerings. The hotel will also have a ballroom, meeting and themed events spaces, which also include karaoke lounges and comprehensive wellness facilities alongside an outdoor infinity swimming pool. This complete and exciting set of amenities are meant to become social spaces where travelers and hotel guests can meet to form a community.

It is also worth noting that 25hours Hotel Jakarta is entering into a strategic partnership with British premium car manufacturer, MINI, to provide transportation services to guests and enhance electric mobility offers.

Describing the significance of this milestone, Alexander Halim, CEO of ASRI said,

“We are excited to introduce a new unique hotel concept to Jakarta, the first in Southeast Asia, the 25hours Hotel The Oddbird. Each 25hours Hotel is individual and made-to-measure to create soulful memories. Inspired by its location, each hotel is shaped by the art, culture, gastronomy and stories of its surroundings. Democratic and tolerant, they welcome anyone with a sense of inquisitiveness and an adventurous spirit. 25hours Hotel The Oddbird will be the new urban sanctuary, embracing creativity and originality. As we, at ASRI, are committed to build beyond property, we look forward to create a well-curated lifestyle destination with holistic experiences to elevate the quality of life. This will be the paradise of paradoxes.”

Adding on to Alexander’s point, Cedric Gobilliard, brand chief operating officer of 25hours Hotels at Ennismore commented,

"We are thrilled to collaborate with ASRI to not only bring 25hours Hotels to Asia for the first time, but to open the first serviced residences – bringing our globally loved brand to long stay residents. 25hours’ ‘You know one, you know none’ ethos will undoubtedly make it one of the most sought-after destinations for lifestyle, hospitality, culinary and mixology experiences for locals and travelers alike in Jakarta.”

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