Solidifying bank to become stronger with One Brand, One Group unity

Marking the start of an exciting new banking journey, Bank OCBC NISP unveiled “OCBC” as its new brand name and logo, effective Nov. 14. The inauguration took place in Jakarta through a grand event titled “OCBC Experience: Supporting Indonesia to the Global Stage”, which brought together thought leaders and industry experts to share their insights and expertise. The change of this brand name will not affect its legal name, which remains PT Bank OCBC NISP Tbk. Previously, the brand name change was unveiled across Singapore, Malaysia, Hong Kong and Macau on July 3.

With the unified brand, OCBC Indonesia will provide a stronger service to customers with enhanced regional propositions and reinforce its synergy and collaboration with the OCBC Group capabilities, leveraging local strength, knowledge and values.

Parwati Surjaudaja, president director of OCBC Indonesia, said, “The rebranding to OCBC is a natural progression for our bank and will certainly encourage us to continue raising the bar and accelerating growth. As part of the OCBC Group, the bank is committed to promoting Indonesia's economic growth and development, as well as assisting Indonesians in achieving their greater financial aspirations in ASEAN, Greater China and beyond.”

In the same opportunity, Helen Wong, group chief executive officer of OCBC, said, “Indonesia now joins Singapore, Malaysia, Hong Kong and Macau, our core markets, as well as other leading economies like London and New York and Sydney with the new OCBC brand. Come December, we will complete the change with mainland China.”

“Trade and investment opportunities across ASEAN and Greater China remain large and will continue to rise despite the rising geopolitical tensions and challenging economic conditions. We are therefore optimistic as regards Indonesia’s long-term economic growth and will continue to invest in Indonesia to support our customers’ needs and enable them to realize their aspirations – for now, and beyond,” added Helen.

In addition, the rebranding will also enable OCBC to further leverage on the strengths and resources of OCBC Group, one of the largest banking groups in Southeast Asia. This will allow OCBC to offer its customers a wider range of products and services, as well as access to regional and global markets.

OCBC NISP brand milestone

The OCBC Indonesia logo was last refreshed in 2008, as OCBC Bank became the majority shareholder. In tandem with the new refreshed logo, the bank has also launched a new tagline: For now, and beyond (Terus bersama, melaju jauh). The new tagline reflects OCBC’s DNA of always taking a long-term view in all its dealings and investments, and its commitment not just to the present but also to the future, to make a lasting impact for a better world.

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