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The Collaboration of Sasa Sambal & Looney Tunes brings joy via drone show & video mapping
Since 1986, Sasa has emerged as an important part of Indonesians' culinary journey and experience, it is not a surprise that the brand, which always brings goodness, continues to introduce brilliant innovations. At the end of 2023, Sasa once again presented a captivating collaboration and remarkable innovation with Looney Tunes.
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ince 1986, Sasa has emerged as an important part of Indonesians' culinary journey and experience, it is not a surprise that the brand, which always brings goodness, continues to introduce brilliant innovations. At the end of 2023, Sasa once again presented a captivating collaboration and remarkable innovation with Looney Tunes. Of course, this is an extraordinary breakthrough, considering that two legendary names in the culinary and entertainment field have united successfully.
The Looney Tunes cartoon is inseparable from our childhood and has created happy moments regardless of age. We all carry childlike spirit that mostly has become the source of creativity, imagination, and happiness. If you're a curious adult looking to rediscover the lost child within, there are many benefits to tapping into your inner child. Therefore, Sasa Sambal aims to evoke these childhood memories through its collaboration with Looney Tunes in conjunction with the New Year as the perfect time to share joy.
“Through this New Year's Eve, Sasa Sambal actively contributes to bring joy with a series of events held at Bundaran HI [Hotel Indonesia traffic circle]. This agenda signifies Sasa Sambal's support in presenting a memorable year-end celebration to all Indonesians, especially those spending the New Year's Eve in Jakarta," said Gloria Mariawaty, Consumer Acquisition and Retention Manager at PT Sasa Inti.
The crowd gathered at Bundaran HI were mesmerized by 1st Ever in Indonesia World Class Show Experience with Video Mapping and Water Mist that showcased the Sasa Sambal-Looney Tunes collaboration. Meanwhile, the Saucetacular Drone Show featuring the Sasa logo captivated with its stunning visual display.
To welcome New Year 2024, Indonesians can enjoy the products of this collaboration in three special Looney Tunes packages: Sasa Sambal Extra Spicy, Sasa Sambal Original and Sasa Tomato Sauce.
The Sasa Sambal and Looney Tunes collaboration is undoubtedly solidifies Sasa’s standing as a brand which committed to bring goodness to consumers. Hopefully this collaboration will bring perfect joy to Indonesian people on 2024.
