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Apurva Kempinski Bali puts Indonesian culture on top with new campaign
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F
ollowing the success of the 2023 Powerful Indonesia campaign, the Apurva Kempinski Bali is happy to build more on the momentum with a similar campaign this year. In the spirit of celebrating the Indonesian way of life, a year-long program has been curated encompassing inner wisdom, equal opportunity, unity in diversity, one common vision for the future and igniting the fighting spirit for generations to come.
The new program was unveiled on the first day of February, which coincided with the resort’s fifth anniversary. To kick off the event, a short movie, entitled Powerful Indonesia: Bhinneka Tunggal Ika, was premiered, followed by a dance performance illustrating Indonesia’s unity in diversity. To embrace diversity, the festivities included participation from several artists with special needs.
Putri Ariani’s angelic voice was saved as the grand finale of the event, as she mesmerized everyone in the lobby with her performance. Embodying empowerment, inclusivity, equal opportunity and fighting spirit, Putri is the perfect figure to represent the essence of Powerful Indonesia: Bhinneka Tunggal Ika.
Staying true to the values of Kempinski, the programs presented will also encompass themes of sustainability, craftmanship and equality. The campaign will also realize the resort’s strategy to preserve Indonesian culture, encourage local empowerment and protect the surrounding environment.
