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Jakarta Post

Sarirasa celebrates 50 years of delicious, nutritional cuisines

Front Row (The Jakarta Post)
Jakarta
Wed, March 27, 2024

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Sarirasa celebrates 50 years of delicious, nutritional cuisines

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arirasa Group is marking its 50th anniversary by doubling down on their commitment to prioritizing the health and well-being of their customers by offering non-GMO, non-artificial menus and selected vegetarian options.

With a rich history of creating delectable dishes that balance flavor and nutrition since its inception, Sarirasa Group continues to lead the way in offering dishes that not only tantalize taste buds, but also nourishes body and soul.

"We are excited to mark 50 years of serving our community with dishes prioritizing health and well-being," says Lavinia Siswadi, Head of Marketing at Sarirasa Group.

"Our dedication to offering foods that contribute positively to our customers' overall health underscores our commitment to their well-being," she adds.

Each dish caters to the company’s core philosophy that food should be enjoyable and delicious and should contribute positively to diners’ overall health. This commitment extends to the vegetarian menu, designed to cater to customers who seek healthier and more sustainable food choices.

In response to the growing demand for more nutritious and sustainable food choices and in line with Sarirasa’s philosophy, its renowned brand Sate Khas Senayan (Senayan Group) is now offering diverse vegetarian dishes, each thoughtfully crafted for diners seeking wholesome vegetarian options.

"Our vegetarian menu showcases ingredients such as tempeh, tofu, bean sprouts and more, all carefully selected for their non-GMO and nonchemical qualities," Lavinia explains.

"These options are available across our brands, from the famous Tahu Telur at Senayan Group, Mushroom Rendang at TeSaTe, to Tahu Tausi at Gopek House.”

A vital aspect of Sarirasa’s philosophy revolving around its customers is that their well-being goes beyond the items on a menu and down to the essence of food: ingredients.

The group therefore focuses on using ingredients that are not genetically modified organisms (GMO) and are free of chemicals, including artificial color, as well as on minimizing the use of monosodium glutamate (MSG).

Many studies have documented the benefits of non-GMO foods, which are known for their purity and natural qualities. In using non-GMO and non-artificial ingredients, Sarirasa Group ensures its products retain the ingredients’ flavors and nutritional benefits, as nature intended.

Diners can therefore enjoy peace of mind while savoring their meals, knowing that the dishes served at the many popular brands of Sarirasa Group are as close to nature as possible.

As Sarirasa Group celebrates 50 years of excellence, it remains dedicated to pushing its culinary boundaries without compromising on flavor or nutrition.

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