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Edtech Cakap releases Impact Report 2023, highlighting five years of operation
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Gita Wirjawan, former trade minister and board of commissioner of Cakap, speaks in a talk show session alongside speakers Dennis Pratistha, chief investment officer of Mandiri Capital Indonesia (second right); Cakap CEO Tomy Yunus; and Cakap head of brandcom Aleima Sharuna.
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n its fifth year of operation, education technology (edtech) company Cakap launched its Impact Report 2023, titled Breaking Barriers to Borderless Education. The report underscores the company's efforts to enhance educational access and quality across various demographics and regions.
Cakap CEO and cofounder Tomy Yunus emphasized Cakap's commitment to improving living standards in Indonesia through inclusive education. With over 4.5 million students and nearly 2,300 teachers across 38 provinces, Cakap's growth signifies more than just numbers; it represents touched lives, nurtured dreams and transformed futures.
The Impact Report 2023 was released during Cakap's 5th Anniversary celebration on Thursday, themed "Catalyst of Change: Bridging the Gap for Social Transformation in Indonesia". The event featured two talks shows: "Indonesian Edtech: Sustainable Ecosystem to Grow Indonesia Competencies" and "How Inner Development is Relevant to Indonesia’s Golden Year".
Notable figures attended the event, including former trade minister and current member of Cakap’s board of commissioners Cakap Gita Wirjawan; APINDO chair Shinta Kamdani, Mandiri Capital Indonesia chief investment officer Dennis Pratistha; politician and women and children’s activist Rahayu Saraswati; and Prasetia Ventures CEO and President Commissioner of Cakap Arya Setiadharma.
"With a population of 280 million and a majority of productive young people, Indonesia needs many skill development platforms for its human resources to make them competitive and relevant in changing times," Gita said, underscoring the importance of education and emphasizing its strategic significance in nation-building.
Arya added that an investment in education was something whose benefits could not be easily quantified. However, it was also revealed at the event that some 60 percent of Cakap students reported added income with the increase of language proficiency.
Investment in start-up institutions remains attractive despite post-pandemic dynamics, Dennis said. The edtech sector's prospects are viewed positively because of increased societal awareness and the growth of the middle-class economy.
"In addition, Indonesia presents several advantages for the edtech sector, including a high potential for globalization supported by its strategic geographical location, where language acts as a bridge for international competition. Within ASEAN, Indonesia ranks second in the number of students studying abroad, accounting for 18.6 percent of all students from the ASEAN-6 countries who pursue education overseas," said Dennis.
Furthermore, Shinta stressed the importance of holistic sustainability principles in business entities, including start-ups. She stated the need to raise awareness about sustainability issues, educate to prepare superior human resources and develop relevant skills for a green economy and green jobs.
To achieve Cakap’s goal of improving sustainable living standards of communities, Cakap applies sustainable development principles to key areas: quality education, gender equality, decent work and economic growth and reducing inequality.
This year, Cakap aims to enact these values across social, economic and environmental aspects, which focus on four main themes: Providing Quality Education for All: Students, Workers, and Corporations; Fostering Inclusive Education and Skill Development for Marginalized Groups; Addressing Inequality and Improving the Quality of Indonesian Educators; and Introducing Affordable Language Assessment.
Throughout 2023, Cakap broadened its impact by extending its reach, notably providing education to students in Timor-Leste. The Cakap Kids Academy expanded its age range to welcome students as young as four. In addition, Cakap introduced the Cakap English Standardized Test (CEST).
In 2024, Cakap made significant progress with its Cakap Untuk Bangsa (CUB) initiative by establishing it as a foundation, alongside expanding its market segments, course materials and geographical coverage.
It also partnered with the Faculty of Psychology at the University of Indonesia and research institute Advisia to ensure the validity and credibility of data presented in its Impact Report 2023.
