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EastFood Exhibition (IIFEX) & EastPack Surabaya 2024 on June 21, 2024
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or the 14th time, Surabaya will host the EastFood Exhibition (IIFEX) Surabaya 2024 from June 27 to 30, 2024, at the Grand City Convention Hall Surabaya. This international-scale exhibition organized by Krista Exhibitions will feature various food industry players from 250 companies, both local and international, and will facilitate 30 Micro, Small, and Medium Enterprises (MSMEs).
EastFood (IIFEX) Surabaya 2024 will be held concurrently with EastPack Surabaya 2024, an international exhibition in the fields of food technology, pharmaceuticals, and packaging. Chief Executive Officer (CEO) of Krista Exhibitions, Daud D Salim, stated during a press conference at Grand City Mall Surabaya on June 21, 2024, "Participants of the international exhibition EastFood (IIFEX) & EastPack Surabaya 2024 come not only from Indonesia but also from ten countries including Malaysia, Singapore, Vietnam, Australia, Japan, Poland, South Korea, China, Maldives, and Russia," said Daud D Salim.
According to Daud D Salim, in the previous year 2023, the EastFood (IIFEX) & EastPack Surabaya exhibition attracted 16,000 visitors from 11 countries including Malaysia, Singapore, Vietnam, Australia, Japan, Poland, South Korea, China, Maldives, Russia, and Taiwan. "Certainly, in 2024, we are optimistic about attracting even more visitors, both local and international. EastFood (IIFEX) & EastPack Surabaya Exhibition also provides a comprehensive platform to connect exhibitors and visitors through Business Matching sessions for food and beverage industry players to network and explore new potential for business development," he added.
Ria Trianamiki, S.T., M.M., Acting Head of the Food, Beverage, and Packaging Industry UPT Surabaya Department of Industry and Trade of East Java Province, expressed appreciation and welcomed the 14th EastFood (IIFEX) Surabaya 2024 Exhibition. "This event is eagerly anticipated and highly regarded by the community, especially industry players in the food, beverage, and packaging sectors. It is noteworthy that in the first quarter of 2024, East Java was the second largest economic contributor in Java Island, accounting for 25.07% and nationally achieving 14.46%," she stated. The GDP structure of East Java is supported by three main sectors: Industry (31.54%), Trade (19.01%), and Agriculture (9.71%).
Through the EastFood (IIFEX) Surabaya 2024 Exhibition, it is hoped to benefit the food, beverage, and packaging industry players in East Java by expanding business networks, improving product quality, and enhancing competitiveness in the global market. During this event, the East Java Department of Industry and Trade through UPTI Food, Beverage, and Packaging Surabaya will participate in providing services to MSMEs/entrepreneurs regarding packaging design consultation, food processing consultation, and production of packaging including flexible packaging, cardboard packaging, and oil-free food processing. Consultation services, design, and redesign of packaging are provided free of charge, while production of packaging and processed food can be done with affordable minimum orders.
Wahyu Prihantono, Chairman of the UMKM Sharing and Developing Together (BBB) Indonesia community, who is an exhibitor at the exhibition, echoed similar sentiments with Daud D Salim. According to Wahyu, "From year to year, more MSMEs are interested in becoming exhibitors at IIFEX, undoubtedly because previous exhibitors have experienced tangible benefits such as expanding their markets both locally and internationally after participating in IIFEX. This year, about 25 MSME members of the BBB Indonesia Community will be exhibitors, an increase from last year."
Budhi Wibowo, Chairman of AP5I (Association of Indonesian Fishery Product Processing and Marketing Entrepreneurs), stated that in recent years, the international market conditions have been sluggish, especially in Indonesia's main fisheries markets such as the United States, China, and Japan. "Therefore, many AP5I members are starting to focus on developing the local market. The IIFEX exhibition can be an effective promotional tool for AP5I members to showcase their products," said Budhi Wibowo.
EastFood (IIFEX) & EastPack Surabaya 2024 is a Business-to-Business (B2B) platform aimed at promoting products, conducting business, and finding solutions for business needs. This exhibition is also a venue to discover new innovations in the food and beverage industry, including dairy products, eggs, cheese, meat, fish, seafood products, fruits, vegetables, bakery items, chocolate ingredients, coffee, tea, gelato, ice cream, and more. The latest technologies in food and beverage processing will also be showcased, along with various activities in collaboration with organizations, associations, food and beverage industry experts, chefs, culinary practitioners, and gastronomy professionals at an international level. Additionally, various interesting programs will be presented.
The success of the EastFood (IIFEX) & EastPack Surabaya 2024 food and packaging exhibition is supported by the East Java Provincial Government, Surabaya City Government, Ministry of Tourism of the Republic of Indonesia, Ministry of Industry of the Republic of Indonesia, Ministry of Trade of the Republic of Indonesia, Indonesian Chamber of Commerce and Industry (KADIN), East Java Chamber of Commerce and Industry (KADIN Jawa Timur), Surabaya Chamber of Commerce and Industry (KADIN Surabaya), Indonesian Food and Beverage Manufacturers Association (GAPMMI), Indonesian Packaging Federation (IPF), Indonesian Retail Entrepreneurs Association (APRINDO), Indonesian Cafe and Restaurant Entrepreneurs Association (APKRINDO) East Java, Association of Indonesian Catering Companies (APJI) East Java, Association of Indonesian Fishery Product Processing and Marketing Entrepreneurs (AP5I), Association of Indonesian Food Service Providers (PPJI) East Java, Indonesian Cold Chain Association (ARPI), Indonesian Association of Plastic Woven Sack Producers (GIATPI), Indonesian Hotel and Restaurant Association (PHRI) East Java, and various other institutions.
The EastFood (IIFEX) & EastPack Surabaya 2024 exhibition is open to business players and the general public from 10:00 AM to 7:00 PM. Visitors can obtain free tickets to attend the EastFood (IIFEX) & EastPack Surabaya 2024 exhibition by registering online before June 25, 2023. Visitors who register directly can purchase admission tickets for Rp 100,000,- for the 4-day exhibition.
