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Jakarta Post

Savyavasa and Pita redefine luxurious sustainability through innovative collaboration

Front Row (The Jakarta Post)
Jakarta
Tue, July 30, 2024 Published on Jul. 30, 2024 Published on 2024-07-30T15:19:13+07:00

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Savyavasa and Pita redefine luxurious sustainability through innovative collaboration

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uxury residential developer Savyavasa announced its partnership with Pita, a renowned brand known for its high-end, eco-friendly furniture. The partnership brings new innovation to the home-buying experience, through the launch of virtual show units that make it easy for prospective residents to explore Savyavasa from the comfort of their own home.

Savyavasa was first introduced through the collaboration between Indonesia’s JSI Group and Hong Kong’s Swire properties. By opening three towers built on a three-hectare land located in the upscale area of ​​Dharmawangsa, South Jakarta, the brand has successfully redefined luxury housing in Indonesia.

Meanwhile, Pita is known as a pioneer in sustainable interior design with a strong commitment to eco-friendly practices. Their philosophy aligns with Savyavasa’s values, rooted in sustainability, making this partnership a perfect match.

"Our focus on sustainability makes this partnership with Pita invaluable. We are able to combine eco-friendly practices with the latest technology, giving residents a new way to responsibly enjoy luxury living. We are proud to be a pioneer in defining a sustainable and elegant way of living through our virtual unit showcase," said Sophie Watson-Swingewood, vice president director of Swire Properties for Indonesia.

"We are thrilled to partner with Savyavasa, a brand that reflects our passion for sustainability and innovative design. Our furniture is designed to provide maximum comfort and utility while maintaining a commitment to the environment. We are confident that this partnership will inspire future homeowners to embrace sustainable luxury without compromise," added Erlangga Boenawan, CEO of Pita.

The furniture chosen for Savyavasa is designed to maximize space and enhance comfort, creating a harmonious balance between style and functionality, as well as reiterating the brand’s commitment to continuously collaborate with craftsmen and suppliers to keep providing the best for their consumer base.

The virtual show will allow prospective customers to explore the two and three-bedroom units, complete with furnishing, as offered by the collaboration. This immersive experience provides a complete picture of the living space of the future, revolutionizing the home-buying journey.

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