According to Datuk Mohd Mustafa Abdul Aziz, MATRADE's chief executive officer, INSP MIHAS 2024 will feature a line-up of at least 250 international buyers, including 20 premium buyers from approximately 40 countries. "Our global network of 49 trade offices have successfully secured the participation of leading international buyers, underscoring the event's growing prominence in the global Halal marketplace," he said.

The 250 international buyers include those from Europe, South Asia, China and Northeast Asia, Central Asia and the Americas. In the case of the 20 premium buyers, they represent industry giants such as large hypermarkets and retailers with nationwide outlets from countries such the United State, India, the United Kingdom, Taiwan, Hong Kong, Kazakhstan and Uzbekistan. These buyers collectively generated a revenue of more than US$60 billion in 2023.

“The participation of these 250 international buyers is expected to generate a potential sourcing value of more than 1 billion ringgit [$230 million],” said Datuk. He pointed out that these business deals would have a significant impact on the domestic economy as it could support the exporters in terms of creating job opportunities.

The event is expected to host a substantial number of business-matching sessions, fostering new partnerships and expanding market access for Malaysian businesses. “INSP MIHAS 2024 is set to facilitate at least 2,500 business matching sessions,” Datuk said.

Datuk emphasized the strategic importance of INSP MIHAS 2024: "This program is instrumental in strengthening international trade relations, expanding market access for Malaysian businesses and contributing to the development of sustainable global supply chains. It represents a critical component in our efforts to position Malaysia as a key player in the international Halal ecosystem."

INSP MIHAS 2024 has been organized as a hybrid event, with the virtual sessions taking place from Feb. 15 to Nov. 30. The physical sessions will be held on Sept. 18 at the iconic Menara MATRADE in conjunction with MIHAS 2024 held from Sept. 17-20 at the Malaysia International Trade Exhibition Centre (MITEC).

This year's program will highlight Malaysia's expertise across 20 diverse sectors. This comprehensive approach underlines Malaysia's position as a leader in the global Halal industry. The sectors are:

• Agricultural produce
• Apparel, garments and accessories
• Beverages
• Prepared food
• Food ingredients
• Gloves
• Palm oil products
• Pharmaceuticals, toiletries and cosmetics
• Machinery and equipment
• Gifts, souvenirs and jewellery
• Packaging and containers
• Pet products
• Fashion accessories and textiles
• Footwear
• Logistics
• Islamic financial services
• Franchise
• Information and communication technology
• Islamic entertainment
• Education

The 2023 edition of INSP recorded sales of 1.31 billion ringgit from foreign buyers across 44 countries. The hybrid format, combining virtual eBizMatch sessions with a physical event,  proved highly effective in connecting Malaysian sellers with international buyers. The virtual INSP organized in 2023 witnessed participation from 344 Malaysian sellers and 270  foreign buyers from 44 countries, while the physical event attracted 469 Malaysian sellers  and 231 foreign buyers, including 11 premium buyers.

Registration for participation for INSP 2024, both virtually and physically, can be completed through this link. For any assistance during the registration process, participants are encouraged to contact the INSP MIHAS Secretariat via inspmihas@matrade.gov.my.

For further details on MIHAS 2024, please visit: MIHAS · Malaysia International Halal Showcase.

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