Infusing tradition with modern, luxury and sophisticated designs, creative chairman Reed Krakoff aims to transform and revitalize John Hardy with a new design direction and a modern take on the spirit of Bali, all while staying authentic to the brand’s DNA.

“Working with the incredible team of artisans at the John Hardy studio in Bali and Bangkok has been an absolute privilege. Together, we’ve continued to evolve the signature elements of John Hardy and introduce a modern take on the Balinese-inspired designs that attracted me to the brand early on. For fall 2024, we’ve further evolved many of our collections and have introduced a broad range of diamond and gold designs that are some of my favorites to date,” Reed said.

Gearing up for the brand’s 50^th anniversary next year, Reed has also added multiple collections, including Spear, Surf, Pebble, Colorblock and the John Hardy men’s collection, as well as redesigned John Hardy classics including Naga and Love Knot. Complimented with the elevated assortment of diamond, gold and sterling jewelry designs, they are quickly becoming the brand’s bestselling styles.

Each signature category is expanded and reimagined for the season. The Spear collection expands into rose gold and darkened metals are available for the men’s collection. The Love Knot collection designed as two separately woven chains tied into a knot as a symbol of commitment, resilience and love is now available in two-tones and the men’s collection. Meanwhile, the beloved Naga collection known for its symbolism of love, prosperity and protection is reimagined to its simplest form and expanded into a larger array of men’s styles.

The elevated design also conveys a laid-back ethos and confidence that are emitted through the men’s collection. With its designs, the quietly masterful quality and authentic personality reign. All in all, they are all designed to capture the attention of the modern, sophisticated male audience.

“Today, men with all points of view on fashion and style embrace the idea of wearing jewelry. It’s really become another piece of their wardrobe – like a great loafer, a watch or a designer sneaker. All are key elements in defining a man’s style. And for many men, it’s about wearing multiple pieces simultaneously – multiple necklaces and bracelets together. The more, the better!” Reed emphasized.

However, the men shouldn’t ignore the JH Smart Watch, which is the perfect blend of artistry, precision and tradition, as they meet innovation. The Smart Watch band is available in mixed materials with silver and leather.

As we welcome October, we are also eager to welcome a wider assortment of the JH Essentials, the perfect presentation of the brand’s Balinese heritage and iconic craftsmanship. The collection will include pieces with diamond pave, mixed metal, sterling silver, and blue and black sapphire gemstone details that will complement and elevate established jewelry lovers’ style. This collection marks the first of its kind for the brand that will continue to evolve throughout the fall.

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