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PNM's efforts to boost MSME growth in border areas
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(Courtesy of PNM)
P
T Permodalan Nasional Madani (PNM), through its Tarakan branch, continues to demonstrate its commitment to empowering micro, small and medium enterprises (MSMEs), particularly in the country's border areas. This time, Nunukan regency, Sebatik district, which shares a border with Malaysia, has become PNM's focus for providing financial training to local residents.
The Merdeka dan Berdaya (Free and Empowered) Phase III program is one of PNM's initiatives aimed at enhancing the competitiveness and business resilience of the villagers in Nunukan. Attended by 51 PNM Mekaar customers, this training is expected to prepare them to face cross-border market challenges and spark innovation among border MSMEs.
"We want these border MSMEs not just to survive, but to thrive and become key players in trade within this strategic area. We encourage our business actors to be more confident and ready to seize opportunities and face competition," said PNM president director Arief Mulyadi.
Located at the northern tip of Kalimantan, Nunukan regency is not only home to natural beauty but also significant economic potential. Bordering the state of Sabah, Malaysia, Nunukan is a crucial point for international trade. Furthermore, the unique Sebatik district, part of which borders Malaysia, serves as a hub for cross-border economic interaction.
"Cross-border market accessibility and competition require a strong strategy. We hope that by starting with a solid understanding of financial management, business actors in this area can tap into their potential, increase productivity and expand their market both locally and internationally," Arief explained.
