Twitter is collaborating to feed Indonesian users with essential and more interactive content this Ramadhan.

Through its account @Ramadhan, this social media outlet aims to get Indonesian users engaged in a one-stop-follow account.

“This [service] is the first in the world and only available in Indonesia, not in other Muslim countries,” said Twitter’s country business head, Roy Simangunsong.

“There were 4.1 billion tweets in Indonesia itself last year. You can imagine if  that is divided by 12, how many tweets are there a month?”

A collaborative account, @Ramadhan partners with prominent Indonesian profiles, such as Bondan Winarno --Indonesia’s culinary expert, Abdullah Gymnastiar -- an ulema, and Mario Teguh -- a motivator, and other content providers. Together, they feed users with content on three essential pillars: culinary, inspiration and daily prayer schedule depending on the location of its users.

(Read also: New feature allows Twitter users to self-retweet)

Users following the account can get tweets by direct message if they send a message mentioning the account and hashtag of their preferred topic.

In the first week itself, the account has garnered more than 2,500 followers with 530,000 organic impressions.

“We chose these three pillars based on last year’s most-shared topics,” said Twitter’s partnership manager Teguh Wicaksono. “The most talked-about topics last year were food, shopping, fashion and TV programs.”

“We decided on these three [culinary, inspiration, and prayer schedule] because I think these are what people need. It’s simple but essential for our users,” he said. “And because we don’t want people to say that we encourage consumption.”

Twitter has also created special Ramadhan emojis to differentiate content generated by Indonesians.

“Indonesia is the biggest contributor of conversations globally,” said Teguh. “I see the conversation never stops, it keeps continuing over and over.”

(Read also: Spanish town takes Twitter to a whole new level)

Twitter is also collaborating with @Pulkam to get its Indonesian followers engaged in sharing stories about their annual trip back to their hometowns to celebrate Idul Fitri. Entering its eighth year, the account will retweet stories sent by its followers for two weeks; seven days before the holy day and seven days after. They also host a contest called ‘Ceritakan Ceritamu’ (Tell Your Stories) to encourage followers to send more personal pictures, videos and stories of their experiences celebrating Idul Fitri with their families.

“One of our big ideas is to create a map of Indonesia that displays photos [generated] from content sent by @Pulkam followers,” said Glen Marsalim, one of @Pulkam’s founders. (asw)

Popular

Government to permanently relocate 10,000 people after Ruang eruptions

Kokubo's injury time penalty save secures title for Japan

Residents fear for safety as Mount Ruang volcano erupts