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Netizens' jokes help boost 'Kopi Mukidi' sales
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Mukidi (42) shows of his Kopi Mukidi products on Aug. 26. (kompas.com/Ika Fitriana)
T
he recent popularity of the comical fiction character Mukidi among the nation’s netizens has inadvertently boosted sales for a coffee brand called Kopi Mukidi.
The brand is owned by a farmer and coffee roasting master named Mukidi, 42, from Gandurejo village in Temanggung, Central Java. “I really don’t mind having my name used as a joke by netizens, as it has turned out to work in my favor,” he told tempo.co.
(Read also: Jokowi cracks jokes at Golkar's congress)
Mukidi started selling his brand of coffee around four years ago, long before the Mukidi joke craze began. "Since the social media hype, our daily sales increased dramatically from an average of 1 kilogram to 10-15 kilograms," he said, adding that he has also been receiving many friend requests on his Facebook account, up to 40 people per day.
According to kompas.com, Mukidi’s many accomplishments as a coffee producer include coming third in the Robusta category at a 2014 contest held by the Coffee Exporters Association and finishing in the top 20 in a similar contest held in Banyuwangi, East Java. He also participated in the 7th Indonesia specialty coffee contest in the US last year representing Temanggung. (kha/kes)
