The Jakarta Post
President Joko "Jokowi" Widodo takes a photo during Piala Presiden (President's Cup) 2017 in Sleman, Yogyakarta. Jokowi, who posted on Instagram for the first time in January last year, occasionally takes his own photos and selfies. (instagram.com/Jokowi/File)
President Joko “Jokowi” Widodo has been listed as one of the "most interactive world leaders on Instagram” according to “World Leaders on Instagram” research conducted by global PR firm Burson-Marsteller in April.
Jokowi ranks fourth with over 17 million interactions based on comments and likes. United States President Donald Trump ranks first with more than 114 million interactions, while Iran’s Supreme Leader Ayatollah Ali Khamenei and Pope Francis rank second (89 million interactions) and third (45 million interactions), respectively.
The Most Interactive World Leaders on Instagram list is based on a research by global PR firm Burson-Marsteller in April.(Burson-Marsteller/File)
Furthermore, Jokowi, who posted on Instagram for the first time in January last year, is also mentioned as a leader who occasionally takes their own pictures and selfies.
The “World Leaders on Instagram” research also shows data on the most-followed Instagram accounts. Jokowi ranks fifth with 3.7 million followers (per April 18 – he now has over four million followers), just ahead of Queen Rania of Jordan and Prime Minister of Russia Dmitry Medvedev. Meanwhile, Prime Minister of India Narendra Modi ranks first, followed by Donald Trump, Pope Francis and the official White House account.
The Most Followed World Leaders on Instagram list is based on research by global PR firm Burson-Marsteller in April.(Burson-Marsteller/File)
The "World Leaders on Instagram study" is Burson-Marsteller’s second study on how world leaders, governments and international organizations communicate via social media. At first it only focused on Twitter, but it has now expanded to focus on other platforms, such as Facebook, Instagram, YouTube, Google+ and Snapchat.
The firm has identified (http://www.burson-marsteller.com/what-we-do/our-thinking/world-leaders-on-instagram/world-leaders-on-instagram-full-study/) a total of 325 Instagram profiles, 82 of which have been verified by the platform. Although the remaining 243 accounts are not verified, it believes they can be considered official pages. The data was collected on April 1 using content discovery and social monitoring platform Crowdtangle to analyze the Instagram accounts over the past 12 months. (asw)
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