The Jakarta Post
Eight Indonesian brands are among the 2,400 designers exhibited at the 2017 NY NOW held at the Javits Center in New York. (Shutterstock/File)
The Creative Economy Agency (Bekraf) has chosen eight designers to participate at the 2017 NY NOW in New York City, United States, throughout Aug. 19-23, exhibiting locally made products at the global event.
Held at the Javits Center, NY NOW is described as a wholesale trade show that is produced twice annually, a market for home, lifestyle and gifts resourced from around the world.
As reported by kompas.com, more than 2,400 designers from over 80 countries are participating this year.
Bekraf has partnered with consultant Jennifer Isaacson to select the following eight Indonesian designers to participate at the event:
Kayou, a play on the word kayu (wood), began with five Indonesian architects who dedicate themselves to switch from designing building to making furniture.
The designers for the solid wood furniture are Alexander Alvin Handojo and Indra Sidharta. Alvin is currently present at the NY NOW to promote the products to prospective buyers.
Established in 1989, Djalin was created with the support of craftsman in rural West Java. Sita Fitriana, the company's design director and co-founder, lends a contemporary touch to traditional Indonesian nuances.
Using natural and synthetic rattan materials, Djalin makes a variety of comfortable seating designs inspired by traditional designs from across the archipelago.
Erdanie Zulviana and Jasmyne Oei founded Sepiring Indonesia, which features colorful caricature designs. Their first set of products include six place mats sold at Alun Alun in Grand Indonesia shopping center in Jakarta in 2013.
It now boasts 32 designs that are applied in 80 types of products, including on full color canvas bags. These products currently appear in the NY NOW exhibition.
Maharani Craft was established in 2009 in Bali and is a subdivision of the Maharani silver industry that was established in 1989.
Under Irene Setiawati, the company focuses on creating interior decorative elements made from coral and stone in copper wrapping.
Read also: 6 local quirky bag brands on the rise
Established in 1976, Jenggala is one of the oldest Indonesian brands displayed at the 2017 NY NOW.
Known for its ceramic products, the brand holds over 3,000 designs. At the trade show, Jenggala displays its "Coffee Collection", which was designed by Sasanti Puri Ardini, one of the company's 150 designers.
Founded by husband and wife pair Christianto and Densely, Braow Goods specializes in classic leather goods.
The Jakarta-based couple creates handmade leather products that are curated from local materials and carefully crafted, including items such as their signature wallets.
Read also: 5 local shoe brands you can brag about
Since it was created in 2012, Indo Risakti is a brand that specializes in environmentally friendly decorative products.
Under the management of Riris Simanjuntak, the brand has consistently produced handicrafts such as of baskets, vases, and interior accessories made from unused materials that are often discarded.
Jamooga is a unique and innovative company from Bandung. Unlike the seven other designers whose products are in the kitchen, dining room, or area where adults are on the move, Jamooga has a mission of educating children in a fun approach.
The idea of Jamooga came from designer and writer Dodi Mustafa in 2016 after leaving his office job. Launched in March 2017, the brand continues to creates children's toys that are also collectible items with decorative elements. (liz/kes)
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