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Oppo, MAC Cosmetics collaborate to release F5 limited edition

News Desk

The Jakarta Post

Jakarta  /  Wed, January 31, 2018  /  10:12 am
Oppo, MAC Cosmetics collaborate to release F5 limited edition

Oppo Dashing Blue (Oppo/File)

Chinese consumer electronics firm Oppo is collaborating with Toronto-based cosmetics manufacturer MAC Cosmetics and designer Rinaldy Yunardi to release the Oppo F5 Dashing Blue Limited Special Package.

The F5 is one of Oppo's smartphone models that boasts artificial intelligence beauty-recognition technology and facial unlock features.

"This collaboration is happening because we have a similar target market, which is youth," said Oppo Indonesia marketing director Alinna Wenxin in a press release on Wednesday as quoted by Antara.

Read also: OPPO launches smartphone designed for lovers of selfies

She added that both brands also targeted women who wanted to look pretty, sophisticated and confident "to show who they really are".

The package comes with an exclusive dark blue box, a blue F5 smartphone -- named Oppo Dashing Blue -- MAC's Chili Red lipstick and a hoodie pair-tee designed by Rinaldi.

Priced at Rp 4,499,000 (US$336) on Lazada, the limited products -- only 100 packages were available -- have reportedly sold out in two minutes on Tuesday. (rzf/kes)