The Korea Herald/Asia News Network
Following a number of successful collaborations with BTS, Puma has once again teamed up with the boy band to launch a special edition of its classic Basket silhouette. (Puma/-)
Following a number of successful collaborations with BTS, Puma has once again teamed up with the boy band to launch a special edition of its classic Basket silhouette.
The famous sportswear brand, at the top of the sneaker game when it comes to collaborations, stated Friday that it has rolled out its “Puma Basket Made by BTS” campaign, revealing photos of its brand new Basket sneakers with BTS wearing the new products.
Classic and stylish, the new Basket edition is crafted with premium white leather and accented by hits of black and gold. A special logo partially designed by BTS is sprinkled all over the sneakers on the outsole and heel counter. Adding a final BTS touch, the group’s debut date, June 13, 2013, is stamped in metallic gold near the heel.
“We are very happy to grow with BTS and hope to roll out more meaningful campaigns with the group in the future just like we did for the past four years,” said Adam Petrick, global director for brand marketing at Puma.
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The highly anticipated campaign will also include offline photo booths where consumers can get a special photo poster of themselves with BTS. More information on campaign-related events can be found on Puma Korea’s official website.
Having worked with Puma since 2015, K-pop phenom BTS became the brand's global ambassador in February, gaining the group a larger presence with the brand globally and joining a long list of celebrities who have joined forces with the brand, such as Rihanna, Selena Gomez and Kylie Jenner.
The BTS x Puma Basket will be available internationally beginning Sept. 1.
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