The Jakarta Post
Instagram announced two new features that offer shopping convenience for users. (Shutterstock/Stanislaw Mikulski)
Instagram announced two new features that offer shopping convenience for users. The social media platform said in an official statement on Monday, Sept. 17, “Today we’re announcing two updates that make it easier to shop on Instagram, whether you stumble upon something you love or are simply in the mood to browse your favorite brands.”
Following a test run that began in June, Instagram has launched the feature in 46 countries around the world.
“Now, when you’re watching behind-the-scenes Stories from your favorite brands and see something you love, you can tap on the product to learn more,” the platform stated.
You can now shop directly from your favorite brand's Stories. (Instagram/File)
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With one-third of the most viewed Stories from more than 400 million accounts coming from businesses, Instagram felt the need to enable brands to tell an even deeper story about what’s behind their products.
Aside from shopping from Instagram Stories, users are now able to view a personalized Shopping channel in Explore, featuring Shopping posts from the brands the user follows.
"Now, when you simply want to shop for fun, you’ll see a channel dedicated to Shopping posts from the brands you follow and brands you might like," the platform stated. The feature will be expanded globally in the coming weeks. (asw)