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H&M shares first look at Moschino collaboration
On Saturday, H&M revealed the first images to come out of its collaboration with Moschino, shot by renowned photographer Steven Meisel and styled by Carlyne Cerf de Dudzeele..
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H&M has shared the first images to come out of a collaboration with Moschino. (Shutterstock/Venturelli Luca)
H
igh-end fashion label Moschino and fast-fashion brand H&M revealed in April news of their collaboration at a party thrown in honor of American fashion designer and Moschino creative director Jeremy Scott.
“I am so excited about Moschino [and] H&M,” Scott told Vogue magazine after the announcement. “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had to ability to do.”
Read also: H&M revamps online shopping experience
On Saturday, H&M revealed the first images to come out of the collaboration, shot by renowned photographer Steven Meisel and styled by Carlyne Cerf de Dudzeele.
The campaign featured models Gigi Hadid, Imaan Hammam, Vittoria Ceretti, Rianne Von Rompaey, Stella Maxwell and Park Soo-joo, lounging on luscious golden chairs underneath classic chandelier. The models themselves sported gold, leather chain prints and vibrant patterns.
H&M creative director Ann-Sofie Johansson said the partnership was “the perfect collaboration for fashion right now – pop, street culture, logos and also glamor”.
She praised Scott, calling him “amazing” and adding that “he knows how to have fun with fashion and to connect with his fans around the world”.
The collection – available both online and in stores starting on Nov. 8 – also includes petwear.
H&M has collaborated with acclaimed fashion houses such as Balmain, Marni, Kenzo and Versace. (acr/wng)
