The Jakarta Post
Jakarta-born rapper Brian Immanuel, known professionally as Rich Brian, performs at the Day N Night festival. (Rich Chigga's official Instagram/File)
Indonesian rapper Rich Brian, fresh off of releasing his latest single “Yellow”, has been featured on a Times Square advertisement in New York by music streaming service Spotify.
The ad was put up on Friday, the same day the rapper's single was featured on Spotify's New Music Friday, reported kompas.com.
Inspired by the stories of Asian immigrants, “Yellow”, released by record label 88rising and produced by Bekon & The Donuts, is part of Brian’s second album The Sailor, which is slated for a July 26 release.
Rich Brian said he wanted to motivate others through his latest single.
“I want children from all over the world to feel that they can reach their dreams, wherever they come from. I feel like I’m on the same boat with them. This song is for the past, present and future,” said Brian in a statement.
On his Instagram account, Brian said, “Thank you, Spotify, for putting my beautiful face on Times Square”.
The Sailor is said to discuss the changing landscape, collective movement and turmoil of Asian culture.
In the album, Brian shares all the things he has faced throughout his career through literal and metaphorical expressions.
The Sailor will be Brian’s second album after Amen, which was released in 2018. (jes/kes)