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Facebook taps Crypt TV for string of five new horror series
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According to the company, approximately 140 million people come to Facebook Watch, nearly doubling in six months; with viewers spending an average of 26 minutes per day watching video. (Shutterstock/Alexey Boldin)
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acebook is continuing its investment in original programming and has extended its content partnership with Crypt TV -- giving the green light for the digital studio to create a slate of five horror and monster-themed series exclusively for Facebook Watch.
Crypt TV -- founded in 2015 by Eli Roth and Jack Davis and backed by Jason Blum -- currently boasts 3 million followers on Facebook and initially launched with the social media giant as its primary exclusive platform in the first two years of the company.
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This fresh deal, reported on by Variety marks one of the first for a full slate of content from a digital partner -- as opposed to deals for one-off shows -- and will see the social media giant fund five new series, each approximately 10 episodes, under the pact.
The end goal for Facebook, according to the report, is to build a personalized, social-video experience for Facebook Watch from digital partners like Crypt TV that have a strong brand and loyal following on Facebook -- and so far it seems to be working: according to the company, approximately 140 million people come to Facebook Watch, nearly doubling in six months; with viewers spending an average of 26 minutes per day watching video.
