The Jakarta Post
Rich Brian poses beside one of the photos displayed at 'The Sailor Experience'. The event is being held until Aug. 10 at Gudang Gambar in South Jakarta. (Spotify/File)
Music streaming service Spotify has teamed up with Indonesian rap phenomenon Rich Brian to hold The Sailor Experience for an interactive exhibition located at Gudang Gambar, South Jakarta.
In the exhibition, people are invited to get an immersive experience regarding the rapper and his latest album, The Sailor.
The Sailor Experience also marks Spotify’s debut in holding an interactive exhibition in Asia, and Brian was present at the opening of the exhibition on Wednesday.
Rich Brian explains about the photos describing his songs during the opening of 'The Sailor Experience' on Aug. 7 at Gudang Gambar in South Jakarta. (Spotify/File)
Open for the public from Aug. 8 to 10, the exhibition showcases more than 10 photos taken by professional photographers, including Anand Seth, Joyce Ng, Yana Yatsuk and Davy Linggar. The photos are named based on Brian’s memorable moments, including “Coming to America”, “Come to My Party Tour” and “Amen”, as well as tracks in The Sailor, such as “Kids”, “The Sailor”, “Drive Safe” and “100 Degrees”, among others.
Those who are interested in attending The Sailor Experience are required to have a premium Spotify account to enjoy the event to the fullest, including having the chance to listen to Brian’s songs and his messages.
Visitors will be able to take a closer look at Brian’s stories, including about when he landed in the US for the first time at the age of 17, behind the scenes of his album and what he learned from his debut tour Welcome to My Party. They can also download the messages on their Spotify and listen to them offline.
“I definitely remember having all these different expectations of what’s going to happen when I landed in America and seeing everything for the first time because I’ve been thinking about it since I was 12 years old,” Brian said in “Coming to America”.
A fan listens to Rich Brian's messages while looking at the photos displayed at 'The Sailor Experience' exhibition. (Spotify/File)
He later continued about his debut performance in America at the 2017 Rolling Loud music festival in Miami and how people responded to his music. “What was the craziest at that time, I had more fans in the US than I did in Indonesia. […] They [Indonesian fans] just started to find out that I’m from here [Indonesia] and they didn’t really know about me that much yet. But seeing US fans for the first time and just kind of like physically being there was definitely insane. That was crazy energy,” Brian said.
In “The Sailor” photo, Davy Linggar captures Brian standing amid his family. The photo is part of a short film directed by Sing J. Lee, Rich Brian is The Sailor, which is available on YouTube.
“This is where the story starts,” Brian said. “This is where the sailor becomes curious of the world around him and this [is] where his mind starts to open up.”
In “Kids”, Brian is portrayed alongside his father, Heru Soewarno, who joined the filming process for the "Kids" music video. “I was waiting for the making [of the video] when Brian suddenly asked me to join [the shooting process] – well, I had to be ready,” said Heru, who was present alongside Brian on Wednesday evening.
The “Where Does the Time Go?” photo is based on the last song in The Sailor where Brian collaborated with singer George “Joji” Miller. Brian said the song had given him “a lot of feels” and he knew that the song would be a good ending to his album as soon as he listened to it.
When asked whether the rapper had any advice for young Indonesians interested in following his path, he said they should stay true to themselves.
"Don’t be afraid to try. I think that’s the huge thing because if you’re trying, you’re going to fail and if you fail, it’s no big deal. And it’s going to be fine," he said. (wng)