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Now is your chance to name Richard Branson’s new brand of pale ale

News Desk

The Jakarta Post

-  /  Sat, August 10, 2019  /  02:16 pm
Now is your chance to name Richard Branson’s new brand of pale ale

Sack with hops and wheat ears on a wooden background (Shutterstock/Africa Studio)

Briton Richard Branson, the founder of Virgin Airlines, is a billionaire, investor and philanthropist. And while many celebrated International Beer Day on Friday by drinking a few pints, Branson announced that he would be launching his own signature beer for his new cruise company, Virgin Voyages.

What better beer is there to represent his home country than English pale ale? Which is precisely the type of beer he said would be available soon on Virgin Voyages, Travel and Leisure ( reports.

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Those who want a sup of the pale ale will be able to find it on board the Scarlet Lady as well as its onboard bar the Draught Haus.

However, the beer still lacks one key ingredient, a name. Virgin Voyages has announced on social media that it is looking for a name from its followers, who can suggest names through the Instagram comment section.


Is it 5 o'clock yet? Because this announcement is worth toasting to 🍻⁣⁣ ⁣ We've teamed up with @WynwoodBrewing to bring together the top brewing traditions from both sides of the pond and deliver our brand new brew. Crafted using locally sourced malts & hops from here in Miami combined with English yeast, tying back to Virgin's British roots. This English Pale Ale will be available exclusively on board Scarlet Lady.⁣⁣ ⁣ The only question left to answer now is, what will we name it? Sailors, that's up to you, pour out your suggestions in the comments below⤵️⁣⁣ ⁣ Terms & Conditions Apply: In submitting your brew name suggestion, you acknowledge that there is no prize due to the selected winner, that the name is chosen at Virgin Voyages' sole discretion, and that all submissions may be used for any purpose without compensation. All brew name suggestions are subject to Sections 10 (Submission of Ideas) and 12 (Your Website Submissions) of our Website Terms and Conditions located at:

A post shared by Virgin Voyages (@virginvoyages) on

The cruise company has been working in cooperation with the Miami-based brewing company, Wynwood. The beer will not be the typical traditional English pale ale as it is brewed with American malt and hops in Florida, but finished with English yeast. Virgin Voyages said in a statement that the beer would be enjoyable even for the average beer drinker. (sal/mut)

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