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L'Oreal celebrates female empowerment with glamorous runway show
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Indian actress Aishwarya Rai Bachchan (L), (from 3rdL) US actress Andie MacDowell, US actress Eva Longoria and her son Santiago, British singer Cheryl, US-Cuban singer Camila Cabello, British actress Helen Mirren, British singre Geri Horner, US actress Amber Heard, Dutch model Doutzen Kroes and Ethiopian model Liya Kebede pose at the end of the L'Oreal show during the Women's Spring-Summer 2020 Ready-to-Wear collection fashion show at the Monnaie de Paris, in Paris on September 28, 2019. (AFP/Lucas Barioulet)
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rench cosmetics maker L'Oreal hosted its annual runway show on Saturday featuring an all-star cast of movie stars, singers and supermodels who embodied self-empowerment on the sidelines of Paris Fashion Week.
Celebrities including Britain's Naomi Campbell looked on from the audience of the show, held in the inner courtyard of the neoclassical Monnaie de Paris building.
Actress Amber Heard and pop star Camilla Cabello strutted the circular catwalk in their first-ever appearances at the show, alongside long-time brand ambassador Eva Longoria, actress Andie McDowell, model Doutzen Kroes, and former Spice Girl Geri Horner.
Another great year at Paris Fashion Week! Thank you @lorealmakeup / @lorealhair A bientot! 🇫🇷 pic.twitter.com/9Osp2jnCSk
— Eva Longoria Baston (@EvaLongoria) September 30, 2019
A barefoot and smiling Helen Mirren closed the show in a floral dress, running joyfully on stage.
L'Oreal, an official sponsor of fashion week, collaborated with fashion houses such as Balmain, Elie Saab, Karl Lagerfeld and Giambattista Valli to dress its high-profile models.
Read also: L’Oréal brings augmented reality, artificial intelligence experiences to Shopee
The world's biggest beauty manufacturer, behind labels such as Maybelline and Armani, aimed to promote female empowerment and diversity in the third edition of the show.
"It is great to work with a brand that understands women, self-worth is very important, it is more than a lipstick or a hair color," Longoria told Reuters Television.
"We have a rainbow of diversity on the catwalk today with Korea, Brazil, India and me from Mexico. Definition of beauty is different all over the world and to have one stage celebrating all of that difference is really remarkable."
Paris Fashion Week runs until Oct. 1.
