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MinuteVideos seeks to spread positivity through animated illustrations

Jessicha Valentina
Jessicha Valentina

The Jakarta Post

Jakarta  /  Tue, October 1, 2019  /  03:06 pm

In this digital age, most young people can be found spending time on their smartphone, browsing the internet or streaming YouTube videos. Much insightful and inspiring content can be found on video streaming services such as YouTube. Some content, however, is not positive nor age-appropriate.

In response to such concerns, online video platform MinuteVideos recently launched in Indonesia with the aim of spreading positivity through animated illustrations.

MinuteVideos Indonesia country director Julia M. Sonnenblumen said during a press conference on Friday that the platform was born out of a concern to create positive changes for the country’s younger generation.

“Our [stand] is to inspire the younger generation, making them more positive [through] various stories,” said Julia.

In Indonesia, the platform focuses on three major issues, namely positivity, society and environment. Each issue contains a variety of topics, varying from bullying, mental health, inspirational figures, historical moments to sanitation and culture.

MinuteVideos founder Marc Schwyn said the organization, which launched in 2013, initially produced animated illustrations for companies.

Read also: UNICEF encourages Indonesian youths to post positive messages about children

After about three years, they began producing videos for social causes, such as depression.

The videos were originally only available in Thai language. However, they have now been translated into English, Russian, Indonesian and Dutch.

Users of the website can submit their personal stories or struggles to inspire others.

“We make them into videos, then upload them to YouTube, Facebook and other social media platforms that reach millions of people,” said Schwyn, adding that they received 25,000 stories in English last year.

Upon realizing that the current social media platforms did not have good commenting and support systems, MinuteVideos decided to put more effort into it, allowing people to support one another.

“We are starting to get healthcare professionals, such as psychologists, doctors and lawyers interacting in the comments to help professionally,” said Schwyn.

When asked why they chose animated illustrations for the videos, the company’s co-CEO Bin Wieringa said illustration could help to visualize complex information easily.

“Scientific research has shown that hearing a voiceover and seeing images appear makes it easier to process,” added Wieringa. (kes)

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