The Jakarta Post
Boy band BTS arrives at the 61st Annual Grammy Awards in Los Angeles, California, on Feb. 10. (AFP/Valerie Macon)
A worldwide sensation, K-Pop group BTS has been announced the brand ambassador for online shopping platform Tokopedia.
The platform released a teaser via Twitter on Sunday, featuring a picture of the group from behind and the hashtag #BisaTebakSiapa(#CanYouGuessWho), which seemed to hint at the group’s name.
“Do you want to be the first to see exclusive content of the seven of them? Tomorrow at 7 p.m. at Tokopedia PLAY we will clarify #BisaTebakSiapaand other information!”
On Monday, Tokopedia made the official announcement on Twitter, which was quickly followed by the hashtag #TokopediaXBTS.
Mau jadi yang pertama lihat eksklusif konten tentang mereka bertujuh?— Tokopedia (@tokopedia) October 6, 2019
Besok jam 7 malam di TOKOPEDIA PLAY kami akan beri Klarifikasi #BisaTebakSiapa & informasi lainnya!
Jadi, jangan sampai kelewatan, download aplikasi Tokopedia & masuk ke Tokopedia PLAY pukul 7 malam besok! pic.twitter.com/rWDPxLqCJP
The post contains a video that shows BTS members dancing and saying the platform’s tagline, “Tokopedia saja” (Go with Tokopedia). The group then dances and sings along to the platform’s jingle.
Tribunnews reported that the hashtag, created by fans of the group known as the Army, topped Twitter’s trending topics on Monday night.
On Instagram, Tokopedia made quizzes that contained snippets of the members’ voices and required participants to guess who did they belonged to. Another quiz required participants to guess the band member based on a picture that only showed them from behind.
#BisaTebakSuaranya siapakah ini? Tebak suara dari salah satu anggota member di grup misterius ini ya! Tuliskan jawabanmu dan 3 orang pertama yang berhasil menebak dengan benar akan mendapatkan Exclusive Merchandise dari mereka yang baru akan di release! Jangan lupa juga ikutin syarat ini: 1. Follow Instagram @tokopedia 2. Pemenang akan diumumkan di Tokopedia Play hari Senin, 7 Oktober 2019 pukul 7 Malam. 3. 3 Pemenang dipilih oleh Tim Tokopedia dan hanya tebakan pertama dari penebak yang akan dinilai. _ #MulaiAjaDulu #BisaTebakSiapa #BisaTebakSuaranya
BTS is known globally, having delivered a speech at the United Nations in September 2018 and been honored by Time magazine as "Next Generation Leaders" in October 2018. It has had three number one albums in the United States in a year, matched by only two other artists -- The Beatles and The Monkees in the 1960s.
With the popularity of Korean singers and actors in Indonesia, local brands have embraced them and featured the stars in advertisements or as brand ambassadors.
In early September, Super Junior member Choi Siwon was named Mie Sedaap’s new brand ambassador.
Prior to Siwon’s appearance in the advertisement, actor Lee Min Ho starred in a Luwak White Coffee commercial, while WayV member Lucas Wong starred in a Neo Coffee ad.
BLACKPINK, another wildly popular K-pop group, became the brand ambassador for online marketplace Shopee last year.
In December, a television commercial and a program for Shopee that featured BLACKPINK drew controversy after the Indonesian Broadcasting Commission (KPI) said it had failed to adhere to decency norms as stated in the Broadcasting Code of Conduct and Program Standards (P3SPS).
The KPI sent out warning letters to 11 television stations after a petition demanding the commission stop airing Shopee BLACKPINK commercial was started by Maimon Herawati on Change.org on Dec. 7. In her statement, she said the girl band’s outfits were too short. The petition garnered more than 127,000 signatures. (wng)