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View all search resultsForeign tourist arrivals yet to recover to pre-pandemic peak
Foreign tourist arrivals are expected to remain below pre-pandemic levels, even as the sector shows steady post-pandemic recovery. Experts point to intensifying competition from neighboring countries, limited diversification beyond popular destinations such as Bali and a lack of “major breakthroughs” in promoting Indonesian tourism.
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Foreign tourists relax on a beach in Seminyak, Badung, Bali, on Dec. 7, 2022. (AFP/Sonny Tumbelaka )
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oreign tourist arrivals are expected to remain below pre-pandemic levels, even as the sector shows steady post-pandemic recovery. Experts point to intensifying competition from neighboring countries, limited diversification beyond popular destinations such as Bali and a lack of “major breakthroughs” in promoting Indonesian tourism.
Indonesia welcomed 12.76 million foreign arrivals as of October, marking a 10.32 percent year-on-year increase, with the figure expected to rise to 15.31 million by the end of the year, according to the Tourism Ministry’s latest report.
If achieved, the projection would extend the annual increase in cumulative foreign tourist arrivals since 2021, although it would still fall short of the pre-pandemic peak of 16.1 million visitors recorded in 2019.
Speaking at a press conference on Tuesday, Tourism Minister Widiyanti Putri Wardhana said that Indonesia was nevertheless becoming “increasingly attractive and competitive” to global tourists.
This trend is reflected in inbound tourism continuing to outpace outbound travel, resulting in a surplus of 5.21 million visitors in the first 10 months of the year, up from 4.18 million in the same period last year, she explained.
Widiyanti added that the ministry had intensified efforts to promote Indonesia’s tourism and boost foreign arrivals, including by focusing promotional activities on 15 target markets, which together accounted for 72 percent of cumulative inbound tourism, led by Malaysia with a 17 percent share.
“Throughout 2025, we have carried out various collaborations with our partners through integrated cooperation, familiarization trips, business matching and participation in exhibitions,” she said.
