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KFC Indonesia collaborates with young designers for Jakarta Fashion Week

News Desk

The Jakarta Post

Jakarta  /  Sat, October 12, 2019  /  05:31 pm
KFC Indonesia collaborates with young designers for Jakarta Fashion Week

Never Too Lavish, a brand known for its custom hand-painted sneakers, will create several pairs in collaboration with KFC Indonesia to be auctioned on their Instagram account from Friday, Oct. 11 (Eureka PR/File)

Fast food franchise KFC Indonesia is marking its 40th anniversary in style by creating sneaker and streetwear collections in collaboration with four Indonesian labels: Never Too Lavish, Argyle & Oxford, Evil Fact and Sandalboyz.

General marketing manager of PT Fast Food Indonesia Tbk, Hendra Yuniarto, said in a statement that Never Too Lavish, known for its custom hand-painted sneakers, would create several pairs to be auctioned on their Instagram account from Friday, Oct. 11.

 
 
 
 
 
 
 
 
 
 
 
 
 

#JagonyaAyamApparel IS HERE! - Sepatu Vans Slip On US 9 - Mulai tanggal 11 Oktober 2019, pukul 19:00 WIB, kamu bisa ikutan bidding untuk mendapatkan Official Collaboration Sneakers KFC with Nevertoolavish. - Tersedia dalam 6 desain, masing-masing dari desain tersebut hanya diproduksi sebanyak satu pasang. Apakah kamu bisa mendapatkan salah satu diantaranya? - Open bid akan dimulai pada angka IDR 2.000.000 dengan kelipatan IDR 100.000. - Sebelum bid, harap membaca syarat & ketentuan lelang • Lelang terbuka untuk umum untuk usia minimal 18 tahun dan tidak dikenakan biaya. Peserta lelang wajib memiliki akun Instagram sebagai validasi pendaftaran. Lelang akan dilakukan di akun Instagram Nevertoolavish @nevertoolavish. • Cara mengikuti lelang di Instagram NEVERTOOLAVISH: 1. Follow akun @NEVERTOOLAVISH 2. Produk lelang akan di post di feed dan Instagram story NEVERTOOLAVISH 3. Customer dapat mengikuti lelang dengan menuliskan nilai nominal yang akan ditawarkan di kolom komentar 4. Customer dapat melakukan penawaran sampai acara lelang berakhir 5. Pemenang lelang adalah peserta dengan penawaran tertinggi pada saat jam lelang ditutup. 6. Penawaran yang sudah dilakukan, tidak dapat dibatalkan. 7. Customer dapat melakukan penawaran sampai acara lelang berakhir 8. Lelang akan ditutup pada tanggal 18 Oktober dan Pemenang akan diumumkan di Instagram NEVERTOOLAVISH pada tanggal 18 Oktober 2019. • Pemenang akan dihubungi via DM untuk diberi info langkah selanjutnya. • Seluruh hasil lelang sneaker akan didonasikan ke Divers Clean Action, sebuah yayasan yang menjadi mitra KFC Indonesia dalam program pelestarian lingkungan. • Apabila peserta lelang tidak melakukan pembayaran atau melunasi produk dalam jangka waktu yang telah ditentukan, maka pihak panitia berhak mengalihkan pemenang lelang kepada penawar tertinggi kedua. • Keputusan penyelenggara lelang tidak dapat diganggu gugat

A post shared by Nevertoolavish (@nevertoolavish) on

Meanwhile, ready-to-wear label Argyle & Oxford took inspiration from KFC’s Colonel Sanders and his secret recipe to make hoodie sweaters, t-shirts and socks among other items.

“KFC has chosen to collaborate with them because they represent Indonesia’s youth, who have the courage to create amid many challenges,” said Hendra.

Furthermore, streetwear label Evil Fact has incorporated the iconic logo of Colonel Sanders into such items as shirts, jackets and tote bags, as well as using KFC’s corporate colors of red and white and the tagline “finger lickin’ goods”.

As for Sandalboyz, a United States-based sandals brand founded by a young Indonesian man, the source of the inspiration is the KFC bucket, conveying the message of family and community togetherness, which is also in the DNA of KFC.

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Those who are interested can find KFC’s collections at the upcoming Jakarta Fashion Week (JFW). Never Too Lavish sneakers will be offered in an auction, while Argyle & Oxford and Evil Fact items will be available at JFW’s Fashionlink Showroom and Market at Senayan City’s The Hall on the 8th  floor. But if you have eyes on Sandalboyz apparel and sandals, a pop-up store at KFC Kemang is the place to go, starting in November.

“Proceeds from the sneaker auction and streetwear sale will be donated to Divers Clean Action,” said Hendra, adding that the movement aimed to educate people about nature preservation in several beach areas. (mut)