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KFC Indonesia collaborates with young designers for Jakarta Fashion Week
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Never Too Lavish, a brand known for its custom hand-painted sneakers, will create several pairs in collaboration with KFC Indonesia to be auctioned on their Instagram account from Friday, Oct. 11 (Eureka PR/File)
F
ast food franchise KFC Indonesia is marking its 40th anniversary in style by creating sneaker and streetwear collections in collaboration with four Indonesian labels: Never Too Lavish, Argyle & Oxford, Evil Fact and Sandalboyz.
General marketing manager of PT Fast Food Indonesia Tbk, Hendra Yuniarto, said in a statement that Never Too Lavish, known for its custom hand-painted sneakers, would create several pairs to be auctioned on their Instagram account from Friday, Oct. 11.
Meanwhile, ready-to-wear label Argyle & Oxford took inspiration from KFC’s Colonel Sanders and his secret recipe to make hoodie sweaters, t-shirts and socks among other items.
“KFC has chosen to collaborate with them because they represent Indonesia’s youth, who have the courage to create amid many challenges,” said Hendra.
Furthermore, streetwear label Evil Fact has incorporated the iconic logo of Colonel Sanders into such items as shirts, jackets and tote bags, as well as using KFC’s corporate colors of red and white and the tagline “finger lickin’ goods”.
As for Sandalboyz, a United States-based sandals brand founded by a young Indonesian man, the source of the inspiration is the KFC bucket, conveying the message of family and community togetherness, which is also in the DNA of KFC.
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Those who are interested can find KFC’s collections at the upcoming Jakarta Fashion Week (JFW). Never Too Lavish sneakers will be offered in an auction, while Argyle & Oxford and Evil Fact items will be available at JFW’s Fashionlink Showroom and Market at Senayan City’s The Hall on the 8th floor. But if you have eyes on Sandalboyz apparel and sandals, a pop-up store at KFC Kemang is the place to go, starting in November.
“Proceeds from the sneaker auction and streetwear sale will be donated to Divers Clean Action,” said Hendra, adding that the movement aimed to educate people about nature preservation in several beach areas. (mut)
