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Tokopedia reigns as most visited local e-commerce site on desktops

News Desk

The Jakarta Post

Jakarta  /  Sun, October 20, 2019  /  01:08 pm
Tokopedia reigns as most visited local e-commerce site on desktops

Compared to the previous quarter, the top five list remains the same. (Shutterstock.com/one photo)

Although users have increasingly turned to their smartphones to access the web, many still find desktops to be the most convenient way to scour the internet, especially when they are shopping online on the many e-commerce sites available today.

According to a recent report by meta-search website iPrice written in collaboration with web analytics service provider SimilarWeb, Tokopedia was still topping the list of most visited local e-commerce sites on desktops between July and September this year. With total of 65,953,400 average monthly visits, it reportedly secured 25 percent of the total market share.

Read also: Tokopedia remains most visited local e-commerce site: Report

However, although still leading the pack, Tokopedia actually experienced a decrease from the 29 percent market share it had last year. Its closest competitor, Shopee, had increased its market share from 19 to 21 percent this third quarter after attracting 55,964,700 monthly desktop visitors. Its recent decision to tap a famous soccer player, Ronaldo, to be its brand ambassador was perhaps a great idea after all.

Following behind the two are Bukalapak, Lazada and Blibli, which boasted monthly visits of 42,874,100, 27,995,900 and 21,395,600, respectively.

Compared to the previous quarter, the top five list remains the same. The only newcomer is Ralali, which for the first time since the fourth quarter of 2018 has entered the top 10 platforms, right below JD ID, Bhinneka, Sociolla and Orami.

Local beauty-oriented e-commerce site Sociolla is particularly thriving, as it reportedly experienced the highest increase in desktop visits of more than 94 percent since the third quarter of 2018, which ultimately boosted its position from 11th in the second quarter of 2019 to eighth in this quarter. (kes)

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