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Kei Ibaraki: Busting Asian stereotypes by the upload

Josa Lukman
Josa Lukman

The Jakarta Post

PREMIUM
Jakarta  /  Tue, November 5, 2019  /  01:29 pm
Kei Ibaraki: Busting Asian stereotypes by the upload

Hustling: Kei Ibaraki (second right) works with his crew on the Asian Boss YouTube channel. (instagram.com/asianbossk/-)

Asia is host to innumerable, nuanced cultures, but mainstream, Hollywood-oriented pop culture fails to show the whole picture. Times are changing, and Asian representation is slowly increasing worldwide, but stereotypes still abound about the region and its peoples. Japan, for example, is known for its blend of technological wonders and old-world traditions. YouTube has an abundance of videos on ninjas and samurai but far fewer about, for example, the experiences of a biracial schoolgirl. Those seeking a side of Asia rarely captured on screen may enjoy Asian Boss’ YouTube channel. It features quirky characters like a Japanese professional apologizer alongside on-the-street interviews about topics such as Peppa Pig’s unexpected popularity in China. The brainchild of Stephen Park and Kei Ibaraki, Asian Boss got its start in 2013 with a street interview asking y...