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Traditional textile producers encouraged to adapt style that lure millennials

Sri Wahyuni

The Jakarta Post

PREMIUM
Yogyakarta  /  Wed, November 6, 2019  /  03:06 pm
Traditional textile producers encouraged to adapt style that lure millennials

Full row of various hand-woven Songket textile (Shutterstock/Ezz Mika Elya)

Traditional textile producers in Yogyakarta should adjust to today’s designs, styles and materials in order to win the hearts of the millennial generation, said the chairwoman of the Traditional Textile Arts Society of Southeast Asia (TTASSEA), Gusti “Gusti Putri” Kanjeng Bendara Raden Ayu Adipati Pakualam on Tuesday. Gusti Putri conveyed the call on the sidelines of the seventh ASEAN Traditional Textile Symposium (ATTS) and Expo co-organized by the TTASSEA at Royal Ambarrukmo Hotel in Yogyakarta from Monday to Friday, which takes “Embracing Change, Honoring Tradition” as its theme. “We cannot stop changes. They have to be there, but we also have to respect tradition,” she told journalists covering the opening ceremony of the event on Tuesday. Some 200 participants from Indonesia and abroad are participating in the symposi...